(HIBURAN) Media Prima Chinese New Year campaign – rosperity for all this Year of the Rooster!

the-28-artistes-attending-the-cny-2017-campaign-launchPETALING JAYA, 20th November – Get ready to usher in the Year of the Rooster with a major celebration this Chinese New Year! Media Prima’s One FM, ntv7, 8TV and tonton have initiated a Chinese New Year campaign, which encompasses a wide range of activities and goodies which are sure to spread the joy and happy DNA nationwide during the festive season.

mascot-fatt-zai-with-the-bosses-of-mpbThe campaign launch was held on 20th November 2016 at the Sunway Pyramid Ice at 3.00pm. Perking up the campaign were a total of 28 artistes; 10 One FM DJs, Nicholas, Angeline, Kyan, Hana, William, Yin, Brandon, Angel, Stephany, and Gigi; the ntv7’s top 10, Kyo, Pauline, Jeffrey, Joey, Henley, Emily, Wilson, Sherlyn, Ziah and Lynn; 8 hosts of 8TV, Gary, Rickman, Wind, Desmond, Mei Sim, Orange, Natalie and Chrystina; and the mascot, Fatt Zai (which means prosperity) who made their appearance.

Apart from the mentioned names above, the CNY 2017 Campaign Buddy, Min Chen too made her appearance during the launch. She was chosen as the Campaign Buddy for her bubbly and blithesome character.

An album was released in conjunction to the Lunar New Year, featuring the 28 artistes present during the campaign. The album, Cheers to a Prosperous CNY 2017, includes five tracks; the CNY theme song by the 28 artistes titled Yi Qi Fa Guo Fei Nian (Let’s have a joyous year), two theme songs for CNY dramas from ntv7 (Into the Phoenix) and 8TV (Little Lion Dance), a song by the One FM DJs titled Xin Nian Hao Hao Wan (New Year is fun) and a special song by the CNY Campaign Buddy, Min Chen titled Kuai Le Yue Ding (Happy together). The album was released during the campaign launch.

campaign-buddy-min-chen-on-stage-with-host-lynn-limFor those who enjoy karaoke, from 5th December 2016 onwards, the CNY theme song, Yi Qi Fa Guo Fei Nian and Min Chen’s Kuai Le Yue Ding will be available in all Red Box and Green Box Karaoke.

“Chinese New Year is all about sharing the joy and exultation with everyone around. This year we collaborated TV, Radio and Digital together; One FM, ntv7, 8TV and tonton. We have plenty in store for our loyal viewers and supporters. Thank you to all our sponsors and co-organizers, F&N, TESCO, SPORTS TOTO, PETRON, SUPER, COCA-COLA and UNILEVER for willing to cooperate with us in this campaign. Let us welcome the Year of the Rooster together,” said Datuk Kamal Khalid, Chief Executive Officer, Media Prima Television Networks (TVN).

CNY merchandises CD+DVD albums, soft toys and t-shirts, and back to school items, tuition bags, water bottles and so many more were promoted during the launch and are sold in Popular and CD Rama. The items will be up for grabs beginning 21st November 2016 (Peninsular Malaysia) and 28th November 2016 (Sabah & Sarawak).

Below are the list of merchandises up for grabs:

No Merchandises Selling Price
WM RSP EM RSP
1 Soft Toy RM38.00 RM42.80
2 T-shirt RM28.00 RM29.90
3 Album RM18.00 RM18.00
4 L Shape Folder
(2 design in 1 set)
RM8.80 RM10.00
5 Tuition bag RM26.00 RM28.00
6 Water Bottle RM28.00 RM29.90
7 A5/A6 Note Book RM12.80
2 @ RM20.00
RM14.80
2 @ RM20.00
8 Mini Plush (key chain) RM48.00 RM53.00
9 Pencil Case RM12.80 RM14.80

Even greater news, from 9th December 2016 onwards, the campaign will introduce the One FM, ntv7, 8TV and tonton CNY 2017 Mobile truck. The mobile truck will travel throughout the Peninsular Malaysia and with it bring joy and prosperity to all! Visitors can take pictures with the Fatt Zai sculptures and join the fun-filled activities awaiting them. Main prizes includes a 999.9 golden egg and gold plated tin cans sponsored by 100 Plus, Sports Toto prosperity golden rooster necklaces and other merchandises from the campaign.

Apart from the on-ground events, One FM, ntv7, 8TV and tonton will introduce the app, Fatt Zai for the campaign. There are plenty in store from the app, and are available on both iOS and android. Users may use the app to edit and send E-cards to anyone, keep updated with TV programmes and entertain oneself with the games from the app. Anyone who thinks they have the loudest laugh, the HAHA Metre within the app might entertain you, distort your laughter or sound like someone else! There’s more, within the app are two mini games, treasure bowl and gold rush. Collect points by playing the games and collect rare eggs from the gacha machine within the app.

autograph-session-campaign-buddy-min-chen-with-fansViewers can meet their favourite line-up of artistes and join in the fun as they carry out fun activities during the CNY campaign roadshows. Below are the schedules for the roadshows:

Date Venue Time
20 November Sunway Pyramid 10am – 10pm
9 December Petron Jalan Besar, Ulu Bernam, Tanjung Malim

Jalan BJ 1, Rawang

Jalan Chong Ah Peng, Tanjung Malim, Perak

UPSI, Tanjung Malim, Perak

8am-10am

11am – 1pm

4pm – 6pm

6.30pm – 8.30pm

10 December Larut Matang Food Court, Taiping

Taiping Mall, Taiping

Aeon Kinta City, Ipoh

Aeon Station 18, Ipoh

8.30am – 10.30am

12pm – 2pm

2pm – 4pm

6pm – 8pm

11 December Jalan Theatre, Ipoh

Concubine Street, Ipoh

Menara Condong, Teluk Intan

Tesco Sri Manjung, Sitiawan

10am – 12pm

1pm – 3pm

4pm – 6pm

7pm – 9pm

16 December Pasar Besar Seremban

Tesco Extra Cheras, Cheras

Palm Mall, Seremban

Pasar Malam Rasah Jaya, Seremban

7am – 9am

11am – 2pm

3pm – 5pm

6pm – 8pm

17 December Melaka Mahkota Parade

The Shore Shopping Gallery, Melaka

Hard Rock Café Hotel

Dataran Pahlwan Melaka Megamall

11am – 2pm

2.30pm – 4.30pm

5pm – 7pm

8pm – 10pm

18 December Tesco Cheng Melaka

Aeon Bandaraya Melaka Shopping Centre

Tesco Melaka

Machap Walk, Melaka

11am – 1pm

1.30pm – 3.30pm

4pm – 6pm

7pm – 9pm

24 December Purple Cane, Bentong

Genting

Gohtong Jaya

Genting Sempat

11am – 1pm

2pm – 4pm

5pm – 7pm

8pm – 10pm

25 December Boh Tea Habu, Cameron Highland

Jalan Besar, Tanah Rata, Cameron Highland

Lavender Garden, Cameron Highland

Brinchang Pasar Malam, Cameron Highland

8.30am – 10.30am

11am – 1pm

1.30pm – 3.30pm

5pm – 7pm

26 December Pasar Bandar Puteri Puchong

Tesco Extra Puchong, Puchong

Piazza The Curve, Damansara

One Utama, Bandar Utama

The Mines, Seri Kembangan

Tesco Scott Garden

8am – 10am

10.30am – 12.30pm

1pm – 3pm

3.30pm – 5.30pm

6pm – 8pm

8.30pm – 10.30pm

1 January Occupy Beach Street, Penang

Queensbay Mall, Penang

Tesco Bukit Mertajam

Auto-City, Prai

8am – 10am

12pm – 2pm

3pm – 5pm

6pm – 9pm

5 January Petron MRR2

Jalan PJU 5/18, Dataran Sunway, Kota Damansara

Aeon Mall Kepong

Petron Persiaran Bandar Utama, Bandar Utama

9am – 11am

11.30am – 1.30pm

6pm – 8pm

8.30pm – 10.30pm

6 January Petron SS14, Subang Jaya

Avenue K, KL

IOI City Mall, Putrajaya

Aeon Bukit Tinggi

9am – 11am

11.30am – 1.30am

5pm – 7pm

8pm – 10pm

7 January TARUC Setapak: Orikami Bazaar

Jalan Menteri, Sekinchan

Kampung Sekinchan A, Selangor

Pasar Malam Setia Alam

11am – 3pm

12pm – 2pm

5pm – 10pm

6pm – 8pm

11 January SMK SEG HWA, Segamat

Jalan Sayang, Muar

Jalan Ali, Muar

SMK Chung Hwa Muar

8am – 1pm

1.30pm – 3.30pm

7pm – 9pm

4pm – 6pm

12 January SJKC Ping Ming, Kluang

Kluang Mall

Tesco Bukit Indah, JB

Batu Pahat Mall, Batu Pahat

8am – 12pm

1pm – 3pm

4pm – 6pm

7pm – 9pm

17 January Petron Jalan SS2/ 2, SS2 PJ 5.30pm – 7.30pm
18 January Pasar Malam Taman Connaught, Cheras 6pm – 10pm

– End –

#GongXiFattZai


 

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