Sunway Group, one of Malaysia’s most formidable property-construction groups whose property investment division encompasses retail, commercial, hospitality and leisure, today announced that it has entered into a strategic collaboration with Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., and a leading provider of youth and adult entertainment content, to extend the cooperation on MTV World Stage Live in Malaysia, where Sunway Resort City will continue as the event venue for the next three years, while exploring potential expanded collaborations across VIMN’s brands. At a signing ceremony in front of Malaysia media today, VIMN announced MTV World Stage Live in Malaysia 2013, was set to be back for Malaysia fans on September 8, 2013, marking this year’s event as the 5th anniversary of the show in Malaysia.
MTV World Stage Live In Malaysia 2012 at Sunway Resort City last year, smashed all attendance records as over 18,000 people flocked to see global superstar Justin Bieber, K-pop sensations Jay Park and Kara, and one of Malaysia’s top artists, Mizz Nina perform live for fans, celebrities, dignitaries and VIPs in attendance. Demand for event passes was at its highest level ever last year in a night of spectacular performances, breath-taking choreography and social media interaction that put pop music fans center stage of the star-studded evening.
“I am delighted we are joining hands with Sunway Group, who has been our venue partner for three of the previous MTV World Stage Live in Malaysia. The extended collaboration is testament to the strength of the relationship and the success of MTV World Stage Live in Malaysia. We have strong partners who have invested in us because they believe VIMN brings expertise in creating youth-oriented programming, brand strength and production expertise that help them to connect well with the millennial audience. I am confident of the success of this strategic collaboration that will also continue to strengthen our brands’ presence and channels’ line-up for our audiences. I cannot wait to see what else we can offer together,” said VIMN Asia’s Executive Vice President and Managing Director, Indra Suharjono.
“Sunway and MTV, combined, is a powerful proposition. Together, we represent content of global interest at a magnificent destination. Together, we make a greatly compelling experience for youths who seek at every opportunity to enrich their lives by pushing the boundaries of their imaginations. It is a natural progression that we want to not only continue to grow with MTV, but consider potential collaborations across other Viacom brands,” said Tan Sri Dr. Jeffrey Cheah, Founder and Chairman, Sunway Group.
The extension of MTV World Stage Live in Malaysia represents a significant opportunity for both parties’ business partners, including advertisers, record labels, the talent community and multiplatform distributors.
MTV World Stage is a global series that bring multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. MTV World Stage Live in Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. MTV World Stage Live in Malaysia is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.