(SEMASA) DAIRY CHAMP MAKES INDUSTRY-FIRST MOVE BY APPOINTING DATO’ SERI VIDA AND DATO’ DAVID ARUMUGAM AS THE NEW FACES OF THEIR UPCOMING CAMPAIGN

Kuala Lumpur, 11 January 2017 – Dairy Champ, the household creamer that has been enhancing Malaysia’s food and drinks for over 20 years, has made an unprecedented move to appoint Dato’ Seri Vida and Dato’ David Arumugam to represent the Dairy Champ brand.

 

Dato’ Seri Vida and Dato’ David will soon be announcing their participation in the campaign. Alongside a line-up of other amazing talents appointed by the brand, they will be featured in future Dairy Champ campaign collaterals including an upcoming television commercial, print advertisements and more. Consumers and followers of the Dato’ Seri Vida and Dato’ David fandom will be pleased to see them portrayed in creative and quirky visuals, acting as the new faces of Dairy Champ.

 

“We are very excited about our upcoming campaign activities and cannot wait to share our efforts with the local consumers. Dairy Champ hope to set the industry benchmark with this iconic campaign, as it will be the first of its kind. We also hope that this campaign will be both memorable and enticing to consumers,” said Hemalatha Ragavan, Vice President of Marketing and Business Development at Etika Sdn Bhd (formerly known as Permanis Sandilands Sdn Bhd).

 

Indeed, Dairy Champ has appointed a couple more ambassadors to further support this exciting, soon-to-be-announced campaign. The brand will also be unveiling new additions to its family of products that are set to ensure consumers get even greater joy from their food and drinks.

 

The launch is scheduled to be revealed within the next few weeks and consumers can stay tuned for further updates via http://www.etikaholdings.com/brand/dairy-champ/.

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