(SEMASA) GSC opens flagship ultra-luxe boutique cinema “Aurum Theatre” at The Gardens Mall

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Kuala Lumpur, 13 December 2019 – After months of teasing and anticipation, Golden Screen Cinemas (GSC) has finally lifted the curtain on its brand-new, ultra-luxe boutique cinema, Aurum Theatre, at The Gardens Mall. Named after the Latin word and chemical element representing gold, Aurum features opulent halls, contemporary continental dining from Jin Gastrobar, and bespoke hospitality and service – all of which is designed to deliver true cinematic luxury.

Following Aurum’s successful opening in The Mall, Mid Valley Southkey, Johor Bahru, the new flagship establishment sets an even higher standard in extravagant cinema experiences; upping the ante with 7 halls, a private screen for personal bookings and events, a café, and full-service concessions stand.

Exquisite designer recliners

Most anticipated of the offerings at Aurum Theatre, The Gardens Mall are the Getha Lux Suites – two-motor luxury recliners made with the company’s trademark 100% pure natural latex foam cushioning. Exclusively crafted by famed Italian architect, Marco Fumagalli, the Getha Lux Suites boast nano-silver antibacterial covers, plush pillows that deliver excellent support, and a silky fleece blanket to snuggle under for absolute comfort. Following every movie session, the covers for the luxury recliners and pillows at the Getha Lux Suites are changed to a fresh set for the next show.

With an in-hall service call button, customers can get personalised assistance from Aurum’s hosts. Additionally, the Getha Lux Suites also come with other amenities including a side table with a personal lamp, wireless and USB charger for mobile devices, and a compartment to store one’s personal belongings. The Gardens Mall presently has two Getha Lux Suite halls, with tickets priced at RM150 per person.

Lavish halls for every audience

Besides the Getha Lux Suites, Aurum Theatre also features two other types of halls with equally luxurious fittings. Those who prefer a more classic Gold Class ambience will appreciate the two Comfort Cabin halls, which are elegantly designed to deliver a more refined cinematic journey, while others who want a more adventurous, unique, and fun time at the movies can look forward to the myriad of seating available at three themed halls called Escape Studios. Both types of halls are available exclusively at The Gardens Mall and are priced the same, with each seat costing RM120 per person.

The Comfort Cabins are built with individual privacy panels that lets movie-goers recline comfortably to enjoy their movie without distraction. For added cosiness, it also comes with a fuzzy fleece blanket from Getha, and is equipped with a side table that swivels out towards the viewer for ease of enjoying meals, snacks, or drinks. Additionally, the Comfort Cabins also have a wireless charger, personal lamp, and a drawer for belongings, which are located on the side of each recliner.

Those seeking something different will find that no two Escape Studio auditoriums are the same, and the three available at The Gardens Mall are distinctively themed from hall-to-hall. Packing a variety of seating from LA-Z Boy rockers to IMG recliners to even four-seater couches for the entire family, the youthful Escape Studios make Instagrammable spots and are sure to amaze on every visit.

Whether you choose the minimalism of Scandinavian hygge, colourful Warholesque retro pop art, or a hall inspired by the visual style of filmmaker, Wes Anderson, the Escape Studios present a world of wonder, giving audiences a getaway from the conventional cinema. Like the other halls, Escape Studio halls also come with an in-hall service call button and fleece blankets to wrap one’s self with.

A reserved space to call your own

For added privacy, Aurum Theatre in The Gardens Mall also has a room called the Private Screen, which makes the perfect place for closed screenings, business functions, and family gatherings. Comfortably able to sit up to 20 persons, the Private Screens can be booked to host an intimate movie night in true sophistication, complete with food and drink served from a standalone bar with a dedicated host.

Good food to soothe the soul

More than just the price of a seat at the movies, all tickets to Aurum come with freshly-made food and drink from Jin Gastrobar as part of the complete experience. Dubbed the Aurum Pass, the proverbial golden ticket lets customers choose and enjoy a selection of gastronomical journeys including curated meal platters with vegetarian options and ala carte dishes. Aurum Pass holders are encouraged to visit Jin Gastrobar at least 45 minutes earlier to enjoy their food and drink before the movie.

As a full-service restaurant, Jin Gastrobar serves up a storm of epicurean delights, all of which are prepared from the finest ingredients and by the most experienced chefs. Serving a myriad of authentic continental cuisine comprising main courses, sharing plates, gourmet snacks and more – from sizzling prawns to pan-seared scallops mentaiko pasta – Jin Gastrobar delivers a truly delightful culinary trip and is open to the public for brunches, lunches, or dinner with friends. As part of Aurum hospitality, cinema-goers can even order an assortment of food to be delivered directly to their seat, all at the touch of the service call button.

Aurum Passes to Aurum Theatre, The Gardens Mall are now available on sale via the GSC Website at www.gsc.com.my or GSC Mobile App. Additionally, one may also purchase an Aurum Pass in person, over the Concierge Counter or e-Kiosk.

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