Bandar Sunway, 26 October 2016 – Guardian Health and Beauty Sdn Bhd (Guardian) today introduced its BYOB2 (Bring Your Orange Bag) orange bag exclusively for its customers in conjunction with Environment Day 2016. Designed by Marie Sydonie, a former French catwalk model and more recently of Sydonie Apparel fame, the re-usable orange bag will be available at all Guardian stores from 29 October to 31 December 2016.
“At Guardian, we take pride in offering the best health and beauty shopping experience through our quality products and service-minded and dedicated people. We are also passionate about the environment and the ecosystem. This is why we want to encourage shoppers to use Guardian’s stylish and durable reusable bags instead of plastic bags,” explained marketing director, Christina Low.
Shoppers at Guardian stores nationwide are entitled to one orange bag free-of-charge with purchases of RM120 and above in a single receipt for CIMB Cardholders only. For Non-CIMB card holders, the bag is free with purchases of RM180 and above in a single receipt.
According to Low, the orange bags were produced from funds collected from the ‘No Plastic Bag Day’ campaign. This year there are a total of 25,000 bags up for grabs by environmental-loving Guardian shoppers. The beneficiaries of this year’s BYOB are Dignity for Children Foundation, fashion designer Sydonie’s charity of choice; while Guardian selected EcoKnights, an NGO that serves the community through development-led interventions focused on the environment from education and awareness programmes to research and public participation programmes to consultation. For each bag redeemed, Guardian will donate RM1 to each of the non-profit organizations.
Guardian first launched its BYOB initiative last year with a series of three specially-designed reusable bags. Signifying the three key aspects that best represent Guardian’s values, the orange bags were aptly named Trust, Passion and Inspiration respectively.
“Guardian is always looking for ways to offer our shoppers the best health and beauty shopping experience with meaningful campaigns. Most importantly, we want to help Malaysians stay well, look good and enjoy a healthy life. So we will continue bringing our shoppers unique shopping experiences through our products and promotional campaigns,” Low added.
Guardian’s BYOB2 campaign launch was held at the Sunway Pyramid mall. During the event Sydonie took to the stage to explain the inspiration behind the 2016 edition of the orange bag; and EcoKnights Programme Director, Fadly Bakhtiar, provided insights on the NGOs ‘From Garbage to Garden’ programme.