The Batu Road Retailers Association (BARRA) today had its prize presentation ceremony for winners of the Jalan Tuanku Abdul Rahman Yes End Sales Festival, which was conducted from 15^th December 2014 – 31^st January 2015.

The JTAR YES’FEST which begins from 15^th December 2014 was launched by the Batu Road Retailers Association President, YBhg. Datuk Liew Vui Keong alongside YB. Datuk Abdul Rahim Bakri, Deputy Minister of Defense, Malaysia and Deputy Director of Tourism Malaysia, YBhg. Dato’ Azizan Nordin as a prelude to a year long marketing and promotions campaign by BARRA in line with the Visit Malaysia Year 2015 – Year of Festivals.

BARRA, the retailers association for traders and businesses in Jalan Tuanku Abdul Rahman remains bullish of the prospects of Jalan Tuanku Abdul Rahman in 2015. “Jalan Tuanku Abdul Rahman is an integral shopping destination for Kuala Lumpur. We foresee strong business and retail opportunities for Jalan Tuanku Abdul Rahman and JTAR YES’FEST and with the recent announcement by Bank Negara on the economic performance of Malaysia at 5.8% for Fourth Quarter 2014, we are confident that JTAR is on course to continuing attracting shoppers with its unique offerings” said Y.Bhg Datuk Liew Vui Keong, President of BARRA.

“With the economy being resilient and supported by strong fundamentals through low inflation and favorable employment landscape, businesses and trade in Jalan Tuanku Abdul Rahman will continue to thrive and BARRA will continue to play its role to fortify the positioning of JTAR as the preferred shopping district in Kuala Lumpur with these sentiments” adds Datuk Liew Vui Keong.

He also added that BARRA is confident that more retailers and partners will participate in its programs and initiatives in 2015 as they continue to forge new partnerships with various strategic partners to boost the shopping experience of JTAR and uphold the best interest of retailers in Jalan Tuanku Abdul Rahman.

During the main prize presentation ceremony, BARRA presented to main winner a grand prize of all expense paid trip to Langkawi at a 5 star resort for 3 days & 2 nights. Other prizes include IPhone 6, LED TVs, shopping vouchers and shopping rewards.

The JTAR YES’FEST is supported by the Ministry of Tourism & Culture Malaysia, Dewan Bandaraya Kuala Lumpur, KL SOGO, Maju Junction, K Hotel, TTanz Hotel, Sarah Hughes @ Globe, Gio Fabrics, Malaysia Book of Records and Coliseum Café.