9 July 2013, Kuala Lumpur – The contemporary French bakery and cafe celebrates its 30th anniversary in Asia this year. In line with this significant milestone, Delifrance Malaysia unveiled a new look and ambiance at MidValley Megamall today, offering consumers a superior dining experience. To commemorate this noteworthy event, Jean Manuel, Managing Director, Délifrance Bread and Viennoiserie products, France and International Markets officiated the store launch and joined in local celebrations of the much awaited store opening. Based in France, Jean Manuel had flown in specifically to be with the Malaysian team. This year also marks his 30th year with the company.
“I am extremely happy to be part of Delifrance Malaysia’s 30th Anniversary celebration. This year also marks my 30th anniversary with the company which makes this occasion an even more meaningful one,” said Jean Manuel.
“While Delifrance takes pride in its rich French heritage, we are also committed to paving the way forward especially in delivering the best to our customers. This dedication goes beyond our superior food quality, but is also seen in our excellent service and feel of our stores,” he added.
“We pride ourselves on delivering French and fresh quality dishes for all Malaysian consumers to impart the joyous French culture and the pleasure of French living.”
“In line with the 30th Anniversary celebrations, we have introduced the Le Café Gourmand concept of eating that spreads a love and passion for the art of French living. A heavenly alliance of coffee and sweets, it comprises an artistic display of ‘bite size’ desserts – a macaroon, mini tarts and mini chouquettes – served with coffee. It’s the perfect way to cap off lunch, and carry on with your day.”
“In addition to Le Café Gourmand, we’re taking this opportunity to highlight our Mini Butter Croissant that only uses fine French butter for maximum customer enjoyment and the Croque Monsieur which is an authentic French favourite with Viennese bread, béchamel sauce, chicken slice and cheddar cheese – one of my personal favourites!” Jean Manuel said excitedly.
One of the most notable difference pre-rebranding is the signage of the brand name itself. Previously featuring the blue, white and red colours of the French flag, it now features a more contemporary colour that befits the modern times.
“Apart from these great new additions and changes, Delifrance will also be running an anniversary contest to give consumers a chance to experience the French art of living for themselves! All you have to do is spend RM25 at any of our outlets, and stand a chance to win a trip to Paris for two, plus a full day French baking class,” he said.
Since the first Delifrance store launched in Kuala Lumpur in 1990, the brand has now over 12 outlets across the country, with several location in line to be launched this year.
“Our Malaysian market is one of the strongest in the region, and we expect to continue to grow here,” Jean Manuel said. He added that there were some plans in the pipeline for the Malaysian market that would be unveiled in the near future.
The re-launch of the Mid Valley store was infused with the sights, sounds, smell and taste of France, thrilling patrons there on that day. Delifrance (Malaysia) Sdn Bhd has established itself as a well-loved French bakery and café amongst Malaysians. The brand offers high quality bakery products that are baked fresh in the full purview of their customers. Moving beyond the typical bakery, they also offer sandwiches are made to order for every taste and occasion at a reasonable price.