Swiss watchmaker MIDO, revealed its new global boutique concept at Malaysia’s premier shopping destination in Pavilion KL. Spanning over 800 square feet, the new MIDO Pavilion KL boutique pays tribute to the perfect craftsmanship of watchmaking with painstaking attention to quality, fine detailing and contemporary architecture, enhancing the shopping and brand experience in Malaysia.

The opening ceremony of the MIDO flagship store was held in Pavilion KL, with the honorable presence of the President of MIDO Mr. Franz Linder, Country Manager of the Swatch Group (Malaysia) Sdn Bhd Mr. Jose De Cardoso, and CEO of Pavilion Retail, Dato Joyce Yap. Local leading Singer Uriah See together with Mrs Universe 2013, Carol Lee and few other news reader and bloggers added color as guest.

The new boutique features a complete collection of MIDO watch series with valuable price for customers to choose from. A team of specially trained sales representative also offered true quality and comfortable shopping experience for the presence guests.

Later, President of MIDO SA Mr. Franz Linder, Country Manager of the Swatch Group (Malaysia) Sdn Bhd Mr. Jose De Cardoso, CEO of Pavilion Retail, Dato Joyce Yap, Uriah See and Carol Lee hosted the ribbon cutting ceremony and the event was witnessed by waves of media and respected guests.

The new MIDO Boutique Pavilion KL is located at level 4, Pavilion Elite lot 4.106.01. Opening hours are from 10.00am to 10.00pm daily.