PLAZA SHAH ALAM, 2nd DECEMBER 2023 – Ice-Watch has been a sponsor for many extraordinary events around the world, such as the French Global Sailing Race in 2016, Abu Dhabi Formula One Championship in 2016, Swiss Polo Championship in 2016, French Winter Sports Tour in 2014 and many more! Being a part of the global initiative, in Malaysia we are proud to host one of the biggest running events in our global community for the 6th time, the Ice-Watch Colour Up The Night Run 2023.
More than 5,000 local and international participants came and joined the Ice-Watch Colour Up the Night Run 2023, exclusively organized by Time Zone. This year’s event promises to be even more electrifying as we introduce the first smartwatch from Ice-Watch and innovative addition to the festivities – ICE smart one.
Ice-Watch Colour Up the Night Run 2023 is a celebration of health, vitality, and unity, bringing together participants of all ages and backgrounds for an unforgettable night of fun and fitness. As the sun sets and the cityscape transforms into a kaleidoscope of hues, runners and spectators alike experienced an immersive and radiant journey through the heart of Shah Alam.
Ice-Watch Colour Up the Night Run 2023 is more than just a marathon; it’s a celebration of life and vitality,” said Dato Sri Meer Habib, Chairman of Ice Watch Malaysia. “We’re excited to bring together a diverse community of participants to experience the magic of this unique event.”
Ice-Watch, a pioneering force in redefining timekeeping, is once again breaking boundaries with the introduction of its latest innovation – the ICE smart one collection. This remarkable smartwatch marks a significant stride forward in wearable technology while staying true to the brand’s vivacious and imaginative spirit, embodied by its visionary Ice-Watch founder, Jean-Pierre Lutgen.
This year’s run is made even more special with the introduction of the ICE smart one, a cuttingedge smartwatch that seamlessly combines style, functionality, and innovation. While boasting features like other smartwatches on the market, the ICE smart one sets itself apart with an additional interchangeable strap that allows wearers to express their individuality effortlessly. The ICE smart one collection stands as a testament to Ice-Watch’s commitment to innovation. With four striking models, each bursting with vibrant hues, this collection sets a new standard for connected watches. The ICE smart one smartwatch seamlessly integrates cutting-edge technologies while retaining the brand’s distinctive designs, inviting wearers to embrace the future of timekeeping.
“ICE smart one is a testament to our unwavering commitment to blend cutting-edge technology with our signature flair for design,” said Mirzan Meer, Director of Time Zone Malaysia. “This collection embodies our dedication to delivering not just timepiece, but an experience that resonates with modern sensibilities and personal style.”
Ice-Watch Malaysia is thrilled to present the ICE smart one at this year’s ‘Colour Up the Night Run.’ We believe that this run is not just about the physical journey but also about celebrating individuality and connecting with our community,” said Low May Yan, Marketing Manager of Ice-Watch Malaysia.”
