(SEMASA) 45 YEARS OF CELEBRATING HISTORY WITH TIMBERLAND –  #NEVERMISSEDABEAT

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Kuala Lumpur, 10th October 2018 – Introducing a new spin on a classic—only for Timberland’s 45th year. In 1973, one of the first waterproof leather boots of its kind was introduced by the Abington Shoe Company. It incorporated premium full-grain nubuck leather, thick rubber lug soles and unprecedented craftsmanship, the yellow boot was an instant classic. It was named the “Timberland.” Eventually, Timberland became the name of the entire company. 
The boot was never intended to be a fashion icon. It was made for hardworking New Englanders, rugged terrain, and wet weather. But by the mid-1980s, Timberland’s original waterproof boot started becoming popular throughout Italy, the United Kingdom, and Germany. In 1985, the boot became popular in Hong Kong with the rise of urban hip-hop style.

Today, the boot and brand is recognized globally. To mark their 45 th anniversary, Timberland introduces a special collection of boots to celebrate the heritage of bootmaking. The collection features remixes of the iconic yellow boot—made with premium materials and expert craftsmanship. Timberland completes the mix with low-profile chukkas, pull-on Chelsea styles, and Earthkeepers® versions made with eco-conscious materials.

Each boot is remixed with sapphire highlights—a symbol of the 45 th anniversary—making them distinctively unique and worthy of caring on a legacy.

For more information on Timberland, kindly visit www.timberland.com.my, or follow our adventures on Instagram and Facebook @TimberlandMY​.

#TimberlandMY #NEVERMISSEDABEAT #MYTIMBS
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