Casio Computer Co., Ltd. announced today the release of the latest addition to the BABY-G line of shock-resistant watches for women, based on the concept of Tough and Cool. The BA-120KT watch is a collaboration model with Hello Kitty, the iconic character with a worldwide following.
The new BA-120KT is based on the popular BA-120 Series, known for its multiple color variations. The collaboration model features styling inspired by the graffiti art that first rose to popularity in the 1970s, when Hello Kitty was created.
The dial and band are patterned with graffiti Baby-G and Hello Kitty tags, and the character’s distinctive ribbon is printed on the dial. The hour and minute hands feature red highlights that are the same color as the ribbon, further enhancing the Hello Kitty theme.
To commemorate the collaboration model, the back is engraved with an originally designed Hello Kitty image with a clock “face.” The exclusive packaging includes a special card featuring the originally designed Hello Kitty image,  adding to the exclusivity of the watch.