(SEMASA) CATCH YOUR FAVOURITE ‘HEROES & FRIENDS’ AT TESCO!

Marketing Dir Vivian Yap, Tesco CEO Georg Fischer, Commercial Dir Jason GodleyGMO

Tesco Malaysia is proud to bring a signature line of licensed premium collectibles inspired by Marvel’s stable of iconic super heroes and Disney Pixar’s adoring friends to all fun-loving customers. Themed “Heroes and Friends”, these special pen highlighters and markers collectibles will feature five ‘heroes’ from Marvel including Spiderman, The Hulk, Ironman and Captain America while the ‘friends’ collectibles will feature Woody and Buzz Lightyear from Toy Story as well as Sulley and Mike from Monster’s Inc fame. “Woody and Buzz Lightyear from Toy Story as well as Sulley and Mike from Monster’s Inc fame characters have always enjoyed a loyal following of collectors and fans who will be excited with our wonderful offerings.

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At Tesco, our customers come first. Earning the lifetime loyalty of our customers is Tesco’s core priority. The premium collectibles will serve to enhance the shopping experience of all our Malaysian customers,” said Georg Fischer, CEO of Tesco Malaysia. “This is certainly one way to engage our young customers and make grocery shopping a fun family affair. This way, we continue to ensure in giving value back to our customers. We make it our commitment every day to drive the things that matter for customers in terms of service, range, quality, price, availability and the store environment,” added Fischer.

This special promotion will run from 29 th October 2013 to 26th January 2014. Customers will receive one Heroes & Friends sticker for every RM50 purchase. Customers will simply have to collect up to 10 colourful stickers that can be redeemed for any of the Marvel heroes or the Disney friends that are available. To make the campaign even more exciting, several Tesco suppliers have stepped in to offer bonus stickers for purchase of their products to help speed up the redemption process. These suppliers are Dutch Lady, Unicharm, P&G, Permanis, Lam Soon, Mondelez, Mattel, 3M, Osram, Pensonic, Philips, Energizer, Sony, Toshiba, Faber and Colgate. Customers also have a choice of redeeming the collectible when they reach the fifth stamp by topping up only RM4.90. The time starts ticking now. Get your friends to collect all the markers and highlighters collectibles too. Look out for Tesco’s swap and meet events so that you can also trade with other collectors and get all nine Heroes and Friends collectibles.

For more information, do visit our website at www.tesco.com.my and look out for our Swap Meets!

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