(SEMASA) CITIZEN TIME IS LIGHT ART INSTALLATION POP-UP AT ISETAN THE JAPAN STORE AT KUALA LUMPUR EXPLORES THE CONCEPT OF TIME THROUGH LIGHT

ctznenOCTOBER 2016 – To celebrate the launch of the limited edition timepieces for CITIZEN Eco-Drive One and CITIZEN L Ambiluna, Citizen presented a unique digital pop-up installation called Time Is Light at the grand opening of Isetan The Japan Store Kuala Lumpur.

A collaboration by famous Japanese architect Tsuyoshi Tane and Yutaka Endo, The CITIZEN Time is Light Art Installation was a unique extension of the Frozen Time concepts that CITIZEN has been exhibiting in Baselworld since 2013. It captures CITIZEN’s long running love affair with light. Architect Tsuyoshi Tane was quoted saying “Time is Light. Without light, there would be no time. Time is Light is a manifestation of Light’s return to Time”. While Citizen has had a long running and successful collaboration with Tsuyoshi Tane, this was the first time it was incorporating the technical expertise of music and digital design artist, Yutaka Endo from Luftzug.

Malaysia press and local VIP guests were transported to a mesmerizing display of digital art installation comprising of audio-visual elements that captured highlights of CITIZEN’s previous art and design installations from Baselworld 2013, Frozen Time, Baselworld 2015, Compressed Time and Milan Design Week 2014 Light Is Time, Baselworld 2015, Expansion Time, Baselworld 2016 Horizontal Time and Milan Design Week 2016, Time is Time.

Local celebrities and influencers such as Izzue Islam, Amber Chia, Preston Leen, Jessica Chaw and Jxhia Wong graced the unveiling of the Time is Light Pop-Up Exhibition and were presented with watches from the CITIZEN L Ambiluna and Eco-Drive One Collection.

Time is Light Pop-Up Art Installation will be held for a month till 28 th November at ISETAN The Japan Store at LOT 10 Kuala Lumpur. The store officially opened on 27 th October 2016.

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