(SEMASA) COOL MEETS COMFORT WITH NIKE’S NEW BREATHE COLLECTION

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Vibrant colors bring summer to life with this exclusive Southern Hemisphere collection featuring Nike Air Max and Nike Roshe Run.

It may be cool in the Northern Hemisphere for the Holiday 2014 season, but it’s summertime in the Southern half of the world. With the new Breathe Collection, Nike brings summer-focused performance benefits to sport classics. To combat the heat, the collection features breathable, lightweight sneakers that are comfortable enough to keep up with any warm-weather activities. In other words: sneakers for the spirit of summer.

In South America, Brasil’s hot and humid conditions inspired Nike design with the on-the-go lifestyle that switches from the beach one minute, to running and training the next.

The Nike Design team integrated lightweight and breathable materials into the footwear collection to help free feet from oppressive summer temperatures.

The Nike Breathe Collection deconstructs two of Nike’s iconic silhouettes, transforming classic Nike Air Max and Nike Roshe Run sneakers into ultra-breathable, lightweight shoes. The shoes have been stripped to their core essentials — layers of reinforcement removed and heavy materials eliminated. Spacer mesh creates pockets of air between the upper materials to allow for increased airflow.

The Nike Breathe Collection’s Air Max Lunar1 styles are infused with Nike Lunarlon foam technology, which refines cushioning by taking comfort and support with a responsive foam ride.

NIKE AIR MAX LUNAR1
Nike Air Max Lunar1 is the definitive union of lightweight cushioning and flexibility. This season, the beveled ribs of Lunarlon foam are highlighted by a colored window that complements the mesh upper.

NIKE AIR MAX 1
Stripped of its traditional leather, suede and synthetic overlays, the Nike Air Max 1 Breathe sheds weight and improves breathability. A dynamic fit tongue ensures the foot stays secure and moves with the body, while an updated Phylon tooling makes the sole ultra-light and super comfortable.

Bold piping offsets the gray mesh to give this season’s Air Max Breathe an updated look.

NIKE ROSHE RUN
The definition of cool style, bright colors dominate this season’s Nike Roshe Run. The men’s colorways boast vividly hued outsoles, bringing a strong contrast to the neutral uppers. The women’s looks take the opposite approach, with white outsoles supporting vibrant uppers and accented with a white Swoosh logo.

For full information and images to download, please visit : http://news.nike.com/news/cool-meets-comfort-with-nike-s-all-new-breathe-collection

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