Sheikhahub announces partnership with HEYA Arabian Fashion Exhibition 2015 during the KL HEYA Media Launch at JW Marriott Kuala Lumpur, attended by HRH Tuanku Raja Muda Perlis Tuanku Syed Faizuddin Putra Jamalulail, HRH Tuanku Raja Puan Muda Perlis Tuanku Hajjah Lailatul Shahreen Akashah Khalil. The Gulf region’s leading fashion event is returning between 12-18 November 2015 at the new Doha Exhibition and Convention Centre.
Organised by Qatar Tourism Authority and managed by Design Creationz, in cooperation with Sheikhahub of Malaysia as their strategic ASEAN partner, the 8th HEYA will feature the best of Fall 2015 collection of Arabian fashion.
For the first time, this 8th edition of HEYA will also feature designers from the ASEAN DESIGNER PROJECT (ADP), a program curated by Sheikhahub for Asean Entrepreneur Summit (1AES).
Sheikhahub Founder, Datin Norzihan Latt said, “We are so honoured to be the strategic partner of HEYA fashion exhibition will be held in Doha, Qatar this coming 12th to 18th of November. It is really big deal for us as HEYA 2015 is planned to be one of the most exclusive fashion program in the Middle East. Asean is an important market and creative producer for modest fashion and Doha is offering itself as the gateway tp the lucrative Middle Eastern market.”
Among the designers from the ADP that will take part include Vinn Patararin (Thailand), LullySelb (Singapore) and Danz (Malaysia). Famous fashion blogger and designer Dian Pelangi from Indonesia will be showcasing her collection.
Dian Pelangi will participate in a panel discussion in Sheikhahub World Islamic Fashion Forum (SWIFF) to discuss the topic ‘The importance of networking and media in fashion today’.
HEYA Managing Director Communications, Aida Ridanovich commented, “HEYA is well positioned to communicate the message of fashion by being a premier sensible and modest fashion destination that attracts leading regional and international designers, fashion enthusiasts and visitors from all spheres of life, while fostering new and aspiring talent. We proudly promote traditional and modest fashion trends. We are witnessing the growth of a culture that is incorporating tradition into its fashion and style, while at the same time remaining close to its roots. There are numerous ways one’s brand can reach desired audience, and our aim is to contribute to a better understanding of the modest fashion style, through HEYA. It’s a way of celebrating the diversity and variety of the world in which we live.”
The upcoming HEYA edition will offer numerous opportunities for designers and audience alike. From daily high end fashion shows from designers such as Debaj Collection (Qatar), Naseem Al Mandalos ( Bahrain) and L.RussoUrbanCouture from Italy, high level discusion forums with some leading fashion industry names, hands-on fashion workshops such as production management by Dr Dario Casalini of Oscalito, Italy, VIP lounges, the Heya confirms its position as the premier platform for fashion designers and a one-stop shop for individuals eager to return for another week of stunning Arabian clothing design.
Covering 7,500sqm, and with 347 exhibition stands, the upcoming exhibition offers four booth categories – shell, silver, gold and platinum. HEYA has become the premier event in the traditional Arabian fashion calendar, and the only occasion in Doha where more than 300 creative companies and designers come together in one week-long exhibition.