JAKARTA, 9 SEPT 2016 – Tourism Malaysia received a PATA Gold Award for its Landmarks of Malaysia 2015 posters in the category of Marketing Media Awards – Travel Posters during the presentation ceremony earlier today.
Minister of Tourism and Culture Dato’ Seri Mohamed Nazri Tan Sri Abdul Aziz received the award, saying, “We are honoured to be recognised by PATA for our international marketing and promotional efforts during the Malaysia Year of Festivals 2015 campaign. The posters were produced with great care to showcase Malaysia’s unique architecture, design heritage and attractions.”
The award-winning entry, developed for the Malaysia Year of Festivals 2015, is a series of 16 posters featuring interesting landmarks in the 13 states and three federal territories, rendered in delicate pencil sketches and water colours by Malaysian artist Chin Kon Yit.
The posters were part of the marketing and promotional materials developed for 2015, for which Malaysia recorded a total of 25.7 million tourist arrivals and RM69.1 billion in receipts.
About PATA Travel Mart:
Tourism Malaysia participated in the PATA Travel Mart together with Malaysia’s state tourism boards (Tourism Selangor and Tourism Johor) and 12 industry players comprising hotel and resort operators, tour operators and tourism product owners to promote the destination’s theme parks, international sports events, shopping, golf and medical tourism, among others.