Kuala Lumpur, 16 August 2017 – Ever wondered what Cadbury Dairy Milk and Oreo would taste like together? Mondelēz Malaysia, a part of global snacking powerhouse, Mondelēz International (Mondelēz), has just the answer to that through the launch of its Cadbury Dairy Milk Oreo – another product innovation in the premium chocolate category.
Magic happens when two great things come together, whether you’re talking about great celebrity duos, unforgettable hero-villain rivalries and even food pairings like peanut butter and jam and “Cham”, a combination of coffee and tea. Cadbury Dairy Milk Oreo which is already widely loved in several international markets is a delicious combination of Cadbury Dairy Milk chocolate and the delicious crunchiness of Oreo cookies, held together by a flavoured cream filling that promises to excite in every bite!
Speaking at the launch, Vikram Karwal, Associate Director – SEA Chocolate said, “Our company’s purpose is to create delicious moments of joy for our consumers. Combining these two iconic brands to create the Cadbury Dairy Milk with Oreo is a natural fit and builds on the best-loved features of each product. Cadbury Dairy Milk levels up your favourite smooth and chocolatey bar by adding a familiar crunch to your snacking time.”
After the successful launch of Cadbury Dairy Milk Marvellous Creations and Cadbury Dairy Milk Honeycomb and Nuts, Mondelēz Malaysia is taking innovation one notch higher by combining two of its global brands into one product. With this launch, Mondelēz Malaysia has yet again combined its deep consumer insights, global expertise in chocolate and breakthrough innovation capabilities.
Vikram added, “To become the best snacking company in the world, we are always exploring different avenues to create and maintain consumer excitement – injecting more joy, surprise and delight into the world’s most loved confectionery. Consumers are always looking for new formats and eating experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our leading brands to Malaysia. We see the launch of Cadbury Dairy Milk Oreo as a huge opportunity to expand our chocolate footprint in this region.”
Having launched in many countries, Cadbury Dairy Milk Oreo has done exceptionally well in attracting new consumers and long standing Cadbury and Oreo fans. The unprecedented growth of the chocolate market in the Southeast Asia region is attributed to the preferences of taste for new innovative products, the snacking behaviour of the younger consumers and their spending power.
“Today, Mondelēz International is a global snacking powerhouse with an unrivalled portfolio of leading regional and local brands. We are always focused on innovating and diversifying our product portfolio to meet the changing demands and expectations of consumers. By doing so, we are able to continue growing our impact within the market, while extending our commitment in creating moments of joy and empowering consumers’ to make informed choices of their preference.” Vikram concludes.
The new Cadbury Dairy Milk Oreo is available in major Hypermarkets and Supermarkets, nationwide with a recommended selling price of:
● RM 3.30 for 40g
● RM 4.20 for 60g
● RM 8.90 for 130g
For more information on Cadbury Dairy Milk Oreo, check out their Facebook page at https://www.facebook.com/CadburyMalaysia/