OPPO, the leading manufacturer of electronic products, today launched its global strategy together with two cutting-edge smartphones today at the Marina Bay Sands Convention Center in Singapore. The event brought together 1,300 people, representing dealers, OPPO fans, and media from 15 markets, including Australia, Bangladesh, Egypt, India, Indonesia, Iran, Malaysia, Mexico, Myanmar, Pakistan, the Philippines, Singapore, Thailand, the United Arab Emirates and Vietnam.

Beyond its strong customer base in China, OPPO currently holds the number four position in Vietnam in terms of sales and the number five position in Thailand. This rapid growth can also be seen in Indonesia, a market OPPO entered in May 2013. OPPO currently has a market share of 6.5% in Indonesia, giving it the number four ranking in the market.

Furthermore, OPPO is at the forefront of the global high end Blu-ray player market and has won major awards worldwide for its Blu-ray products. The company, with a strong presence across South East Asia, is building its footprint in the Middle East, Mexico and Australia and plans to have a presence in 20 markets worldwide by the end of 2014. Future product innovation will incorporate the feedback garnered from a worldwide community of users and employees from each market to ensure local needs are met.

OPPO also ranked first in the Chinese 4G smartphone market in July 2014 with its community of loyal OPPO fans expanding steadily. The global launch represents one more step in OPPO’s strategy to bring its “Designed for Life” philosophy to the world and its commitment to inspire and design solutions that enrich the lives of its users. The company’s mission is to deliver delightful experiences through meticulous design and smart technology.

In 2013, OPPO launched the N1, the first smartphone in the world to feature a rotating camera and in 2014 launched the Find7, the first smartphone able to take 50M Ultra-HD pictures, a phone the industry described as “outstanding”. This philosophy is also reflected in the company’s new products, namely the N3, the world’s first phone with an automatic swivel camera, and the R5, the world’s thinnest smartphone, both launched in Singapore today. Besides smart phones, OPPO also showcased the PM-3，the world’s most sensitive Planar

Magnetic headphones at the event，that make HiFi quality enjoyable when using phones, PCs and tablet devices. Speaking at the global launch, Sky Li, General Manager of the OPPO overseas mobile phone business, said: “At OPPO, we firmly believe that our customers deserve a product that is specially designed for them. Design matters because it transforms technology from a tool into an essential part of our day to day life. We believe design is about giving people the solutions they need in a form they love. We are delighted today to be taking this philosophy to a global audience, bringing meticulous, innovative and trendsetting products to a wider audience that meet the specific needs of each individual market. This represents one more step in OPPO’s journey of enriching lives through our products. We are also particularly proud that OPPO’s employee family now includes members from so many markets worldwide.”