(SEMASA) OPPO Unveils Nora Danish as Ambassador for OPPO F1, the ‘Selfie Expert’ Camera Phone


Kuala Lumpur, January 21st, 2016 — OPPO recently launched the F1, the first product of the newly announced F series to the Malaysian market and introduced Nora Danish as the selfie ambassador of F1. Nora is a prominent Malaysian actress who is popular for her skill of taking beautiful selfies, gathering over 2.9 million followers on her Instagram account alone, making her the perfect representative for F1, the ‘Selfie Expert’ camera phone.

The F1 is OPPO’s feather-light star performer. Supported by OPPO’s great build quality and impressive design, the F1 features a standout 8MP front-facing selfie camera that comes with a sophisticated photography platform and powerful software specially designed to capture stunning Selfies effortlessly. At the price of RM1198, it is a device that punches well above its price.

Chen Lu, the Brand Manager of OPPO Electronics said, “The F1 is designed especially for selfie-lovers who can now skip all the hassle of putting on full makeup and still look effortlessly, naturally beautiful. We are extremely thrilled to have our lovely Nora on board with us as the face of this new selfie savvy phone because Nora is truly a trend setter in mastering the art of selfies. In fact, her successful lifestyle has attracted more than 20 thousand fan ‘likes’ on Instagram on average per selfie. Her beauty, social savviness, expertise in her work and humble personality are values which are align with OPPO’s brand.”

Nora Danish also expressed her enthusiasm in being the new OPPO F1 selfie ambassador, “Capturing selfies is not just a way to express yourself, it is also a way of celebrating life and serves to mark that you are living your life to the fullest! Selfies can even be powerful statements to inspire people to achieve great things in their lives. So when OPPO contacted me to represent this game-changing selfie camera phone, I felt so honoured, it has proven to be my new secret weapon to take perfect selfies.”

Chen Lu also explained, “The idea of taking a selfie to celebrate life is an aspiration that many Malaysians can relate to. Two of our favourite cities in Malaysia – Petaling Jaya and George Town, are ranked the top 10 of the ‘selfie cities’ and the F1 was made timely to tailor to the Malaysian market needs and aspirations. Malaysians will find that the F1 can take selfies by voice command and hand gestures, enabling you to take hassle-free, clear, bright selfies.”

 ‘Selfie Expert’ is tailored for selfie supremacy

The impressive 8MP front camera with a wide-angle function allows users to take high-resolution photos without leaving any of their friends and family members out of the frame. The OPPO F1 also features a wide f/2.0 aperture lens and a 1/4-inch sensor, allowing more than 44% of light to enter the camera as compared to a f/2.4 aperture lens where users can enjoy taking shots that are 30% clearer than the ones taken with an ordinary 5 MP front-facing camera.

 F1’s built-in ‘Beautify 3.0’ feature comes with 3 different beautifying modes along with 8 filters, helping users to remove blemishes and highlight their facial features. This feature enables selfie-lovers to choose the most flattering filter to suit their face, ensuring that every face in every photo looks impeccably beautiful. The OPPO F1 comes with a patented ‘Screen Flash’ function which is useful in a low light environment as it automatically catches and fills the light onto users’ faces as if they are taking the photo in daylight. Besides that, F1 enables users to capture selfies using hand gestures and spoken commands. By opening a palm in front of the camera, or simply by saying “Cheese!” users can activate an automatic selfie snap with an adjustable countdown.

In addition to the outstanding selfie features, the F1 also offers a great overall photography experience. The F1 sports a 13 MP rear camera with an ISOCELL sensor for reducing pixel noise. The camera also features phase detection autofocus (PDAF), delivering a focus time of just 0.1 seconds, equivalent to the performance of an SLR camera. Meanwhile, the anti-shake optimization feature enables the camera to automatically select the clearest image from a huge buffer of image data the moment the shutter button is pressed.

The camera is backed by OPPO’s own Pure Image 2.0+ camera platform, offering a huge range of filters and plug-ins for everyone, from the aspiring photographer to the meme-making savant. Users can also experiment with the Ultra-HD feature, which creates 50 MP photos composed of four consecutive photos, or other eye-popping features like Super Macro, HDR, Double Exposure, Slow Shutter, Super GIF and more.

Snappy performance is one of the highlights in the F1’s outstanding user experience. The F1 sports a Qualcomm Snapdragon 616 series Octa-core processor with 3GB RAM and 16GB ROM, which can be expanded by 128GB, providing abundant space for photo storage and ensuring multitasking fluency. The F1 has a 5-inch display but is merely 7.25 mm thick. Its thinness, together with its slight 134-gram weight, assures that the phone feels just light and right. With its 2.5D Corning® Gorilla® Glass 4 Screen, twice as strong as ordinary glass, the OPPO F1 is extra scratch-resistant, making it a phone that is both durable and attractive to the users.

Best user experience ever

With OPPO’s ColorOS 2.1, based on Android 5.1 and optimized for efficient use with F1’s powerful battery, users can snap great photos non-stop. With Screen Self-refresh technology, ColorOS allows the F1 to automatically adjust the screen’s refresh frequency to maximize battery life.

Other features include three-mode eye protection, app encryption, a security center suite, background clean-up for improved efficiency, data and energy saving, screen-off and screen-on command gestures, long screenshot, and simple mode, which is ideal for users of any age and past technology experience.


Online purchases kick off tomorrow

Online purchases for the device opens tomorrow, 22nd January 2016 at 00:00:00 on OPPOStore.com.my. The first 200 customers on OPPOStore.com who purchase the F1 will receive a free OPPO Selfie Stick.

As for customers who favors to check out the camera phone before they make their purchase, F1 will be available offline starting from 25th January 2016.

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