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KUALA LUMPUR, 15 NOVEMBER 2016 – Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, today launched ‘Christmas Ever After’ – a joyous celebration to welcome this year’s Christmas festivities. Inspired by the grandeur of fairy tale fantasies, Christmas Ever After will turn the mall into a magical kingdom of dazzling brilliance from now until the 1St of January 2017, showcasing the very first Pavilion Fairy Tale Castle and the world’s first Swarovski Crystallised Merry-Go-Round in the Centre Court of the mall, alongside the Spritzer Sparkling Tree at the Pavilion Crystal Fountain, the tallest outdoor Christmas Tree in Bukit Bintang.
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It was a night where fairy tales come alive as Media and guests were greeted by fun-loving fairy tale characters like Snow White, Robin Hood and Prince Charming. From the Main Entrance, make a beeline for the Spanish Steps and behold the ‘Theatre of Magical Dreams’ – decorated with giant theatre-style red curtains, where you will get the best vantage point of the Christmas Ever After grand decorations at the Centre Court. Witness the first-ever Pavilion Fairy Tale Castle twinkling under the night sky and the world’s first Swarovski-Crystallised Merry Go Round, which remained gift-wrapped for its launch later in the week. As part of a joint partnership with Swarovski, Pavilion KL will also be donating part of the proceeds from the Merry Go Round ride to charity, as part of the mall’s ongoing Charity at Heart CSRinitiatives.
Guests of the magical evening were addressed by Data’ Joyce Yap, CEO of Retail, Pavilion Kuala Lumpur, “Christmas is one of the most highly anticipated seasons for us because we strive to bring to life the magic that comes with the celebration. Christmas Ever After will bring out the child in all of us and ignite the happiness and excitement this festive season. We invite everyone
to put aside their worries and truly enjoy themselves here this holidays. A big thank you to American Express and Spritzer who are our partners this Christmas. On behalf of the management at Pavilion Kuala Lumpur, I wish our shoppers a joyous festive season and a blessed New Year.”
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The celebration continued as Media and guests were escorted to the Main Entrance by a parade of Santa’s Magical Band, where they witnessed the lighting ceremony of the Spritzer Sparkling Tree by Dato’ Joyce Yap and Mr. Kenny lim, Group CEO of Spritzer. Standing at an impressive height of 70 feet, the Spritzer Sparkling Tree illuminated with LED lights and glittering Christmas ornaments. To end the fairy tale night, a spectacular Christmas flashmob performance thrilled the crowd with upbeat music that got everyone dancing with joy.
For the benefit of all Pavilion Kuala Lumpur Facebook fans, the amazing night was also recorded
LIVEon Facebook and shared with thousand others. Earlier in the week, the mall also called upon
100 fans to join the launch as their favourite fairy tale characters with a RM30 dining voucher as a token of appreciation.
Shoppers can bring home a part of Christmas this celebration. Redeem a Swarovski Crystal Pen with a minimum of RM1,000 charged to any American Express Card from now till 1 January
2017″‘. As part of the 1Malaysia Year End Sale, stand a chance to win a pair of Roger Vivier shoes weekly with RM1,000 spent in a single receipt at specialty stores”.
For more information, visit Pavilion KL’s website at www.pavilion-kl.com. check real-time updates on Pavilion KL’s Facebook page at http://www.facebook.com!PavilionKL.Twitter page at www.twitter.com/Pavilion KL, Instagram account at www.instagram.com!PavilionKualaLumpur or contact Pavilion Kl’s Concierge at 0321188833.
