Petaling Jaya, Malaysia – Your smile is your most natural and prized accessory and ensuring that it remains sparkling and healthy well into your golden years requires proper attention and care. With a stunning total of 94% of Malaysians suffering from gum problems[1], the new Philips Sonicare Flexcare+ offers a dental professional-driven solution with the patented sonic technology and the innovative new Gum Care mode for improved gum health in just two weeks.
Conducted by the Oral Health Division in the Ministry of Health Malaysia, the 2010 National Oral Health Survey of Adults revealed that 88.9% of Malaysians were reported to have dental caries, 7.3% have lost all their natural teeth and a shocking 98.3% of Malaysians are in need of oral healthcare. This is in contrast to the 52.4% of Malaysians who believe that they have good oral health.
“Philips is committed to improving peoples’ oral health by developing innovative products that enhance their existing routines and in the long run, improve their quality of life.” says Muhammad Ali Jaleel, Country Manager for Philips Group of Companies in Malaysia. “A lot of Malaysians do not realise that the severity of gum problems and tend to neglect it when they are brushing their teeth. The Philips Sonicare Flexcare+ comes with the new Gum Care mode which helps you pay special attention to problem areas that have been pointed out by the dentist. It decreases gum bleeding and helps prevent recession, contributing to a lifetime of good oral health.”
Equipped with sonic technology, the Philips Sonicare Flexcare+ brush provides a unique dynamic cleaning action that gently and effectively reaches deep between teeth and along the gum line for a brushing experience unlike any other power toothbrush. With five cleaning mode including the Gum Care mode and Refresh mode, the Sonicare Flexcare+ provides a thorough cleaning experience for both teeth and gum.
The five modes of the Sonicare Flexcare+ are:
- Clean mode – for an outstanding clean in two minutes
- Sensitive mode – for gentle yet thorough cleaning of the gums.
- Refresh mode – for quick one minute touch-ups
- Massage mode – to stimulate the gum
- Gum Care mode – to help improve gum health.
The brush head is available in standard and compact sizes for a personalized brushing experience:
- ProResults standard – All-round cleaning
- ProResults compact – Focused cleaning
The brush also comes with a two-minute timer to ensure brushing time as recommended by dental professionals. A 30 seconds interval timer indicates when the user have completed each quadrant of their mouth and signals for them to move on resulting in more consistent cleaning throughout their mouth. Its uniquely angled brush head neck allows it to reach the back teeth easier, removing plaque in those hard-to-reach areas. It significantly removes plaque and in just two weeks, improves gum health in just two weeks.
Pricing and Availability
Philips Sonicare Flexcare+ is priced at RM635. Consumers can purchase Sonicare Flexcare+ at any Philips authorised retailer located nationwide, at the Philips Brand Store in Publika Shopping Gallery in Kuala Lumpur and online via www.blipmy.com. For more information, log on to www.philips.com.my.
[1] 2010 National Oral Health Survey of Adults conducted by the Oral Health Division in the Ministry of Health Malaysia
