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KUALA LUMPUR, August 25, 2023 – PUMA’s first-ever Car Club event in Southeast Asia, held at Sentul Depot, Kuala Lumpur, was an adrenaline-packed success as it merged Motorsport, style, entertainment, and gastronomy in a spectacular show of passion.

The event was a testament to PUMA’s deep dive into the world of Motorsport, a space where passion meets style. Echoing the brand’s tagline, “Forever Faster”, the event represented PUMA’s commitment to the fast-paced, ever-evolving spirit of Motorsport. PUMA’s involvement in the sport has superseded that of any other sports brand in the world, resonating the brand’s aspiration to stay ahead and be at the forefront of athletic fashion and lifestyle.

From the outset, attendees were transported into the world of racing and high-speed thrills. A slew of on-site activities and electric performances were specially prepared for visitors, which gave them a taste of what it meant to be part of PUMA’s thrilling world of Motorsport.

The highlight of the event was undoubtedly Choo Sung-hoon, a.k.a. Sexyama’s energetic participation. His appointment as PUMA’s SEA Motorsport Ambassador was met with much enthusiasm by the fans and attendees. Choo encapsulated the brand’s commitment to Motorsport, sharing his personal connection between the thrills of MMA and the exhilarating world of racing. His presence exemplified the fusion of athleticism, entertainment, and the essence of “Forever Faster.”

“When it comes to MMA and Motorsports, they both require a lot of focus to be able to excel and do well. I am now getting older, but I will continue to work hard. Working with PUMA, I feel like I can inspire them to be the same and continue to be an icon of hope for middle aged men!” said Choo.

Adding that this was his first time in Malaysia, Choo said, “This is my first time here. I’ve always wanted to visit and meet Malaysians, and I’m happy to be able to be here today. I’m surprised that so many of you appeared tonight and I hope everyone continues to show love and support to PUMA,” he said to the crowd.

Apart from that, among the vibrant crowd were some of the biggest names in the influencer arena. Their presence at the event not only amplified the celebration but also showcased PUMA’s pivotal role in shaping the Motorsport narrative in fashion and lifestyle.

The event was also graced by the PUMA Car Club community’s leaders from Malaysia, Singapore, and Indonesia, all of whom are pioneering figures in their respective domains. Their shared passion for Motorsport and the brand showcased the powerful blend of community and commerce.

PUMA’s inaugural Car Club event was not just a celebration of a new collection of apparel, but a testament to the brand’s vision and commitment to Motorsport. As the world races forward, PUMA promises to remain Forever Faster, leading the way in style, performance, and passion.

Moreover, PUMA’s latest Autumn Winter 2023 Motorsport collection is now available for purchase at selected PUMA stores and PUMA.com, with all products ranging from RM159 – RM729.

To learn more about PUMA’s Motorsport collection, please visit:


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