Kuala Lumpur, Malaysia — May 11, 2016 — Ultimate Ears continues to transform the way people experience music, together, out in the world. Today Ultimate Ears announces UE ROLL, a powerful pint-sized wireless Bluetooth® speaker that is ready for whatever, wherever, whenever. You haven’t heard anything yet.

UE ROLL blasts unapologetically awesome 360-degree sound that is loud and crisp with deep bass that busts out incredible beats. On top of its insane sound, the design of UE ROLL carries the essence of the original UE BOOM and is made to be part of your ultra-mobile lifestyle.

Whether you fasten it to your swimsuit using its one of a kind attach-and-go bungee cord, or hook it to your hiking gear while you backpack, UE ROLL connects to you, your friends and your music. It is waterproof (IPX7 certified) and life-resistant, forged from the toughest, most premium materials, so you can dunk it, drop it or toss it anywhere.

“Music is made for sharing, connecting and enjoying,” said KP Sim, Logitech Country Manager of Malaysia, Philippines and Brunei. “It transforms moments into something special, and we designed UE ROLL to be part of those moments. No matter where you are, or what you’re doing, UE ROLL is there to amplify any experience.”

In addition to its epic sound and adventurous, go-everywhere build, UE ROLL continuously gets better over time, just like UE BOOM. Through the UE ROLL app for iOS® and Android™, you can wake up to your favorite music, remotely turn the speaker on, and even double the sound by pairing it with any other Ultimate Ears speaker. New updates are sent to UE speakers wirelessly through the app, so you can easily continue to expand features, making each speaker even more awesome with time.

Pricing and Availability

UE ROLL is available at all local resellers in Malaysia for a suggested retail price of RM 399 from MCL and Bluelogic. For more information, please visit www.ultimateears.com.