(SEMASA) CLASSIC AND RICH GRECIAN TALES FEATURE IN XES’S TALES OF OLYMPUS COLLECTION

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Combining a keen sense of classical with a renewed fascination for the great Roman times, this season’s top colour and design trends in footwear reflect the spirit of the classic and the artistic, with Greece-inspired hues like dyed black and deep red taking centre stage.xes2

These are the colour choices for upscale brand XES Signature’s latest “Tales of Olympus” 2015 collection. XES, the trendy family shoe store, is giving one of the world’s most ancient forms of footwear a modern makeover. With sandals being the prominent footwear in ancient Greece, XES has designed various modern sandals interlaced with delicate straps crossing the toes and wrapping around the ankles, made with natural material that ages beautifully and will encourage women to wrap in the beauty and simplicity of the Grecian fashion.

“Our inspiration came from the mythical Greek heroes, as these courageous individuals were no strangers to divine footwear. “If we read in thorough Greek mythology, great ancient heroes have since lent their names to a far more modern style of footwear, giving inspiration to XES to emulate the gracefulness of the ancient fashion. From simple sandals to elaborate lace-up heels, similar to Greek creations, we want XES’s designs to give women the power to turn heads and a confidence that makes them feel like modern-day beauties,” said Managing Director of XES, Mr Simpson Wong.

Believing that traditional footwear can be made to feel luxurious and elaborate for the wearer, XES aims to provide a footwear range that allows women to embody the grace, intricate and aspirational tales of the Roman times.

Mr Simpson congratulated the team involved in producing the “Tales of Olympus” 2015 collection. “I would like to take this opportunity to congratulate everyone who has been working tirelessly behind the scenes to make “Tales of Olympus” 2015 collection a success, including those involved, especially our sponsors Fitness First Malaysia and Ethnic Sense, along with our strong supporter Malaysia Retail Chain Association (MRCA), thank you for your support in producing today’s launch,” he said.

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The “Tales of Olympus” 2015 collection launched today showcased 12 design groups hailed with robust names such as Tales of Heart, Tales of Music, Tales of Enchantment, Tales of Belief and among others, transporting audience to a rich tapestry of inspiration, with the collection delivering a range that uses the best materials which exudes confidence from within, allowing the strong female audience to find the key to the most comfortable footwear, and the destiny to lock hearts with the perfect shoes. Also featured in this collection are casual, feminine and dressy ranges to cater for almost every type of need.

Mr Simpson said, “At XES, our objective is to ensure that everyone can be stylish and sexy with our footwear. Our primary focus is to deliver shoes, which use the best materials that flatters the foot no matter who wears it. “We want to craft the most beautiful shoes for the woman who seeks comfort and doesn’t have to undergo difficulty for the sake of style.”

Not only will audience be enticed by the footwear from the “Tales of Olympus” launch, XES has also designed a wide collection of handbags suited for the fashion-conscious as well as those that celebrates the laid-back ease of the day, that relishes the courageous spirit and enjoys the unhurried pace of embracing the little things.

“For this collection, “Tales of Olympus” borrows from the past and lives in the future. We want them to envelop a strong confidence, but at the same time we want them to embrace the fluid romance of the gentle Greeks, and “Tales of Olympus” portrays this as well,” said Mr Simpson.

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Additionally, “Tales of Olympus” launch also sees the unveiling of the XES Mascot in conjunction with XES celebrating its 13th Anniversary. XES Brand Ambassador Miss Mico Pun – winner of Miss XES Elegant 2014/2015 was also in attendance representing the women’s spirit and silent confidence when donning the divine and modern footwear.

All in all, the Tales of Olympus 2015 collection shows that the Grecian style will never be out of fashion, and it’s paving the way for the future of fashion.

For more information and the latest updates about this initiative, kindly visit XES shoe official webpage at http://www.xesshoes.com.my . You may also become a fan at XES shoe Facebook page at https://www.facebook.com/xesshoes to get the latest updates and information.


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