(SEMASA) Introducing Neffos C7 – The Perfect Selfie Companion for Any Occasion 

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TP-Link, the leading wireless-router brand for seven consecutive years, announced the availability of C7 in Malaysia, under its fledgling mobile phone brand Neffos.

The Neffos C7 is proof of the Neffos’ commitment to excellence. Designed for today’s smartphone customer in mind, the C7 offers an ergonomic metallic form and a bright, crisp 8-megapixel front camera for selfies and video conferencing on the phone’s 5.5 inch HD display.

The Neffos C7 comes with a 10-level Real-Time Beautify mode, which allows for a live preview of many beautification choices, thus letting you capture the most flawless yet still natural-looking image with just one click.

Taking self-portraits in low light is not a problem either, thanks to the screen-flash feature. The front camera’s wide 86-degree angle even allows consumers to have a group wefie, making large crowd shooting easy with the C7’s front camera. Selfies now can be fixed and enhanced further with the help of leading imaging company ArcSoft’s software.

Together with an advanced 13-megapixel back-facing camera with phase-detection auto-focus, the C7 makes it easier than ever to capture amazing photos and videos from any angle, whether during the day or night.

To improve user experience, the C7 sports an immersive 5.5-inch IPS-LCD screen for watching TV shows and movies, playing games, and browsing social media. The display looks fantastic and remains visible even under harsh sunlight. That leaves you with a device that’s great to take on the go or curl up with on the couch to consume content.

The Neffos C7 features a fingerprint reader intelligently placed on the upper portion of the back panel for convenient access. It offers added security that’s ideal for those who want to keep their information safe from prying eyes. This sensor unlocks the mobile phone with its screen on in as fast as 0.2 seconds.

A capable octa-core processor sits under the hood to let you crank through web browsing, games, email, and most other smartphone tasks seamlessly. It is clocked at up to 1.5GHz and provides a smooth touchscreen experience. Paired with 2GB of RAM, it should be able to handle demanding applications without a hitch. The Neffos C7 also supports microSD cards for expanding storage capacity by up to 128GB.

“At Neffos, we continue to strive for meaningful innovation that meets the market’s needs. We recognize that consumers desire better-quality pictures from their mobile device regardless of lighting, but don’t want to spend a lot to get it, hence this capable camera phone that won’t break the bank,” said Jason Xu, Chief Executive Officer at Neffos.

He added, “With the Neffos C7, we believe we’ve struck the right balance between performance and cost. Indeed, it is a perfect combination of a high-quality, high-performance product at an affordable price — a goal that sprung from our mother company TP-Link’s culture of exceptional quality, cost control, and operational management.”

The Neffos C7 is now available at major retail outlets, Neffos stores, resellers and online purchase at Lazada starting today. First 50 customers who purchase the Neffos C7 on Lazada will receive a free TP-Link Smart Wi-Fi Lightbulb worth RM149. The C7 will come in two color options — Cloudy Gray and Sunrise Gold.

Further adding excitement to the C7, Pantone®, the world’s authority in color standardization, announced the 2018 Color of the Year as ultra violet. With this announcement, Neffos intends to solidify its trailblazing style and forward-thinking attitude, sharing the same fashion sense as the world has indicated for the new year.

“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future,” explains Leatrice Eiseman, Executive Director of The Pantone Color Institute.

These words tie perfectly into the Neffos mission to provide incredibly simple and truly smart mobile devices to all users. With the slogan of “Stylish and Reliable,” this manufacturer sets and raises the bar of intuitive, attractive phones with every offering, the latest of which being the powerful, fast and portable X1 and upcoming N1.

Following the success of the X1, the C7 as well as the upcoming N1 brings a modern, sleek look that embodies the next step in the Neffos evolution. Altogether, the C7 and N1 presents an exciting future for the smartphone company.

With the future in mind, this begs the question, “Will we see a Neffos Ultra Violet smartphone next?” Only time will tell!

For further information, visit http://www.lazada.com.my/neffos-official-store/ or follow Neffos on Facebook, Instagram and Twitter at @Neffos.Malaysia (Facebook), @neffos.malaysia (Instagram) @NeffosMalaysia (Twitter).


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