(SEMASA) KitKat hits 100% sustainable cocoa goal in world first

ko2Nestlé is now the first global confectionery company to use 100% sustainable cocoa in products such as Nestlé KitKat

PETALING JAYA, MARCH 21 – KitKat has become the first global confectionery brand sourced from 100% certified sustainable cocoa, supplied through the Nestlé Cocoa Plan that aims to improve lives in farming communities and the quality of beans.

ko5“Nestlé is proud that KitKat is the first global confectionary brand to be sourced from 100% sustainable cocoa,” said Sandra Martinez, Nestlé’s Global Head of Confectionery.

“At Nestlé, it’s critically important that we are part of a system that takes care of the people and environment that makes our brands possible. Social responsibility is crucial to the farming communities in Côte d’Ivoire, and also to the quality of our products. This is in line with Nestlé’s business philosophy of Creating Shared Value (CSV). The company strongly believes that in order to create long-term value for the company, it must also create value for society,” she said.

ko1To mark the announcement, socially-conscious YouTube personality Louis Cole is fronting four films shot in Côte d’Ivoire that explain the Nestlé Cocoa Plan’s three pillars: better farming, better cocoa and better lives.

One film features world-famous footballer Didier Drogba, and reveals Nestlé’s new partnership with The Didier Drogba Foundation, which supports vulnerable Ivorians in the areas of health and education.

ko4On the Foundation’s behalf, Nestlé will build a state-run school in Drogba’s home region of Gagnoa, Côte d’Ivoire.

“I am proud of the partnership my foundation has with Nestlé. It will help continue to make a difference to the education and lives of children in Côte d’Ivoire,” Drogba said.

Nestlé supports children’s education under the Nestlé Cocoa Plan, and has now built more than 40 schools in the country to extend access to more than 10,000 children and young people, and help prevent child labour.

1 “All KitKat bars produced worldwide, including those manufactured at the Nestlé Malaysia factory in Chembong, Negeri Sembilan, are now made with 100% sustainable, high-quality cocoa sourced through the Nestlé Cocoa Plan from Côte d’Ivoire. We hope consumers will follow the stories about Nestlé’s support of the farming communities in Côte d’Ivoire that grow our breaks,” said Sachin Goel, Business Executive Manager, Confectionery Business Unit, Nestlé Products Sdn Bhd.

ko3Follow the Nestlé Cocoa Plan on social media at Facebook.com/KitKatMalaysia and www.youtube.com /nestlecocoaplan.


 

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