(SEMASA) Samsung to ‘Spark that Super Feeling’ in Shoppers across Southeast Asia with LazMall Super Brand Day 2022 on Lazada

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Samsung Electronics Co. Ltd and Lazada, Southeast Asia’s leading eCommerce platform, are partnering again for the fifth edition of Samsung Super Brand Day on 24 May. Teasing period starts 21st – 23rd May, so be sure to add to cart. Themed ‘Spark that Super Feeling’, the much-anticipated annual campaign is set to return with a bigger, bolder, and better online shopping experience to spark an instant connection and stronger engagements with consumers across Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines.  

On Samsung Super Brand Day, online shoppers can enjoy irresistible deals on their favorite Samsung products across smartphones, tablets, wearables, TVs, smart monitors, as well as digital appliances – available exclusively on the Samsung Official Store on LazMall. This includes the new online exclusive Samsung Q63 QLED 4K Smart TV 2022 range, the Smart Monitor M8, and the smartphone focus model – the Samsung Galaxy M33 5G. Targeted at those seeking great performance and peak entertainment experiences at a good value, the Galaxy M33 5G comes packed with an expansive 6.6-inch Infinity-V Display with 120Hz refresh rate that is perfect for gaming, and a flagship-class 50MP quad-camera set to capture the best quality content.

Leading up to the event, Samsung is giving out an exclusive voucher code : SSPR10, with no minimum spend, just for you to checkout on Samsung Super Brand Day on 24 May. Stand a chance to win additional vouchers up to RM30, with no minimum spend, when you participate in the Samsung social game – AR filter on Instragram. Visit the main campaign page, to gain first-hand access to the best deals on Samsung’s Super Brand Day. In addition, Laz Talent – Dennis Gan will also be hosting a live session on TechMania LazLive, Lazada’s in-app livestream channel on 17 May from 9pm-10pm, to share more on the latest offers and products available to purchase during the sale.

“The rapidly growing digital economy in Southeast Asia has evolved consumer behaviors, lifestyles and needs. As digital channels are now a critical touchpoint for us to reach out to consumers and deliver our latest innovations, we are constantly pushing ourselves to improve the online shopping experience for our customers. We are delighted to continue our successful partnership with Lazada for the fifth year running, and look forward to working with them to explore more creative ways to engage with and excite our consumers as they cart out our products,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

James Chang, Chief Business Officer, Lazada Group, said, “We are delighted to continue our strong and trusted partnership with Samsung, having been the first eCommerce platform to hold their Super Brand Days since 2018. Together, we have been bringing shoppers in the region easy access to quality products and an enjoyable shopping experience. LazMall’s badge of authenticity, easy returns and free shipping also empowers consumers to purchase with peace of mind, especially when 73% of consumers in the region today consider eCommerce to be integral to their everyday lives[1].

Highlights of Samsung x LazMall Super Brand Day in Malaysia include:

  • Samsung Brand Store co-branding partnership with P&G – purchase an online excusive Washer Dryer / Washer (WD85T4046CE/FQ / WW95TA046AE/FQ) to receive 4x Dynamo Color Care detergent 2.6 kg or any Q63 QLED 4K Smart TV to receive 6x Febreze with Ambi Pur Fabric Refresher Antibac (370ml) only on 24 May
  • Samsung Flagship Store co-branding partnership with Adidas – first 10 buyers to purchase a Samsung flagship mobile S series or Z series will receive RM500 Adidas storewide voucher or the first 10 buyers to purchase a M series mobile will receiveRM200 Adidas storewide voucher only on 24 May
  • Samsung social game – to play the AR filter to stand a chance to win additional vouchers up to RM30 (with no minimum spend)
  • [12AM-2AM Only] RM30 off with a min. spend of RM300 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
  • [12AM-2AM Only] RM100 off with a min. spend of RM1000 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
  • RM250 off with a min. spend of RM2000 *Applicable to Samsung Brand Store only
  • RM 150 off with a min. spend of RM1000 *Applicable to Samsung Brand Store only
Product Discount Promo Price (MYR) RRP (MYR) Remarks
Galaxy Z Flip3 (8+128GB) 30%


(after RM900 voucher)


EXTRA RM900 voucher off (only from 12AM-2AM)
Galaxy A22 5G (8+128GB) 20% 849.00 999.00
[Online Exclusive] 32″ T4300 Smart FHD TV (2020) 38% 799.00 1,299.00
[Online Exclusive] 43″ T6000 Smart FHD TV (2020) 38% 1,299.00 2,099.00
[Online Exclusive] Galaxy M33 5G 7% 1,399.00 1,499.00  
Galaxy S20 FE 4G (8+128GB) 29% 1,499.00 (price after RM100 voucher) 2,099.00 EXTRA RM100 voucher off (first come first served) All day promo
Galaxy S20 FE 5G (8+256GB) 28% 1,799.00 (price after RM300 voucher) 2,499.00 EXTRA RM300 voucher off (first come first served) All day promo
[Online Exclusive] Front Load Washer Dryer with Hygiene Steam, 8.5KG Wash & 6KG Dry 40% 1,699.00 2,849.00 Pre-order now and receive by 6th June 2022
[Online Exclusive] Solo Microwave Oven with Dual Dial, 23L 22% 249.00 319.00  
[Online Exclusive] 50″ Q63B QLED 4K Smart TV (2022) 5% 3,889.00 4,099.00 FREE Soundbar (HW-T400/XM) worth RM499
[Online Exclusive] Jet 60 Pet turbo with jet fit brush , up to 150W N/A 1,599.00 1,599.00 Online Exclusive Gold edition – FREE Battery (VCA-SBTA60) worth RM599

Can’t wait to get your hands on new Samsung products that have ‘sparked that super feeling’ for you? Mark your calendars for 24 May and download the Lazada app on the Google Play Store or Apple App Store today!

So, don’t miss out on these limited time, first come first served deals! Start adding your wish lists to cart and set your alarms now! For more information on Samsung’s Super Brand Day promotions, please visit:

Samsung Super Brand Day
Lazada Samsung Flagship Store
Lazada Samsung Brand Store

[1] Lazada Consumer Study, March 2022. https://lazada-com.oss-ap-southeast-1.aliyuncs.com/160-press-release.pdf

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