Sony Mobile Communications (“Sony Mobile”) today held the Malaysian showcase of the brand new Xperi™ Z Ultra, the world’s slimmest smartphone which also comes with the largest full HD display. First announced globally on 25 June, Xperia Z Ultra is the next revolution in premium large-screen Android smartphone entertainment. It is the first smartphone ever to incorporate a Full HD TRILUMINOS™ Display for mobile powered by Sony’s latest X-Reality™ for mobile picture engine to deliver the most immersive viewing experience imaginable.
Additionally, the new Xperia Z Ultra is also the only waterproof** large-screen smartphone and features amazing speed with the fully integrated Qualcomm® Snapdragon™ 800 processor with 2.2 GHz quad-core CPUs, 4G LTE and HD voice to provide a seamless connected entertainment experience, as well as industry-leading battery performance.
“We are very excited to bring Xperia Z Ultra in to Malaysia, just over a month after its global announcement. This device is specially designed for Asian consumers who are looking for a premium smartphone that offers an extraordinary viewing experience in a complete entertainment device. It is also for consumers who enjoy Sony entertainment and want a fully integrated mobile experience,” said Jason Smith, Director of Marketing, Southeast Asia & Oceania, Sony Mobile Communications.
“We are already bringing the best of Sony technology and design across a range of premium smartphones and tablets, and now we are bringing this same premium offering to the large-screen smartphone segment, setting a new standard for others to follow, he added.
The world’s largest Full HD smartphone display*
Xperia Z Ultra features a 6.4′ touchscreen Full HD display with Sony’s unique TRILUMINOS® Display for mobile, creating a wider palette of rich natural colours thanks to Sony’s BRAVIA TV expertise. The breakthrough technology includes X-Reality™ for mobile – Sony’s intelligent super resolution display technology which analyses each image and reproduces lacking pixels to optimise quality for the sharpest videos. It analyses elements depending on the scene and adjusts them based on pattern, outline and colour composition. It also strengthens subtle patterns and accurately portrays their detailed feel, as well as reinforcing bold outlines. The large Full HD display has been optimised to experience at least 60%*** more of the screen than most other smartphones.
The world’s slimmest Full HD smartphone*
Xperia Z Ultra is supremely slim and lightweight with a beautifully crafted 6.5mm body and weighing just 212 grams for ultimate portability. Sony craftsmanship in design and attention to detail comes to the for with clean lines and premium materials – the front and back are made of tempered glass, creating a seamless surface with the OptiContrast™ panel housed in an innovative solid metal frame which looks stunning from any angle. It features the same acclaimed OmniBalance design as Xperia Z and Tablet Z.
The only waterproof Full HD smartphone**
Xperia Z Ultra is both elegant and durable. With an impressive rating of IP55 and IP58, this smartphone isn’t only resistant to dust, but is waterproof** too – giving you the freedom to enjoy it anywhere. You can even film in Full HD underwater, taking your large-screen smartphone experience to a new level. The camera features “Exmor RS for mobile”, HDR for both photos and film, and Superior Auto mode automatically activates HDR and noise reduction when needed, so you’ll get stunning imagery even in challenging light conditions.
Ultimate entertainment experience
The Xperia Z Ultra is uniquely positioned to offer the ultimate big screen phone entertainment experience for watching movies, playing games, reading books and browsing the web.
Sony’s “WALKMAN”, Album and Movies media applications enable discovery of online and offline content through a single access point with new ways to enjoy and share that content.
The “WALKMAN” application leverages Sony’s audio engine and Facebook integration for sharing and discovering new music and is unique in that it provides seamlessly integrated access to all your downloaded music.
The Movies application brings new intuitive ways to discover, manage and play movie content.
Ultimate performance with the world’s fastest smartphone processor****
The Xperia Z Ultra features the world’s fastest smartphone processor**** – the Qualcomm Snapdragon 800 processor with HD voice, that together with Sony’s audio Sony’s ClearAudio+ mode and Xloud loudness enhancement, delivers not just exceptional speed and performance, but also unsurpassed voice and audio quality.
Battery STAMINA Mode significantly improves the standby time of your smartphone by four times or more1 as it recognises when you’re not using your display and automatically turns off the functions you don’t need, while keeping the notifications you want. As soon as you press the power button to wake up your screen, everything is up and running again.
Built for business
The Xperia Z Ultra is also the ideal business partner thanks to the super responsive screen with handwriting recognition which is compatible with any pencil and selected stylus or pen (capacitive stylus or metal pen with tip diameter over 1mm). You can even write notes or sketches during calls so you’ll always be ready capture your ideas as they happen. The easy-toggle keyboard makes it ideal for one-handed input and multi-tasking, with small apps to help you improve productivity so you don’t lose time browsing between windows.
The robust security architecture safeguards both your corporate and personal data, with support for multiple accounts that are quick and simple to set up. Further business oriented applications will be made available in future as software updates, ensuring you get the best smartphone experience – whether for work or play.
Ultra connectivity
With one-touch functions you can instantly and easily share music, photos and videos from your smartphone to a wide range of NFC-enabled Sony devices, including speakers, SmartWatch, wireless headsets and TVs. There are several new and innovative accessories joining the range of popular connected devices:
The SBH52 (available in September) is a dynamic Smart Bluetooth™ Handset that provides easy hands-free call handling with a single press, while leaving your smartphone conveniently in your bag. The OLED display conveniently lets you browse your call log, view text messages, and see who’s calling you. Use it as a quality stereo music headset to listen to your tracks or to the built-in standalone FM radio with RDS. Pairing and connecting is done simply by touching it to your Xperia Z Ultra or other NFC-enabled device. And it’s sleek, minimal design is splash-proof, meaning you can now use it anywhere, in any weather.
The latest generation of SmartWatch, the SmartWatch 2 SW2 (available in September), helps you keep track of everything without taking your smartphone out of your pocket or bag. The SmartWatch 2 is a truly multifunctional digital watch and phone remote that lets you receive notifications, control your music, and connect with one-touch NFC to your Bluetooth™ headset for easy call handling. The water-resistant design makes it more versatile to use than ever and can be personalised with any standard watch strap. Use it as a standalone watch or with your smartphone. There are over 200 apps available for our first generation and with an open API we expect new applications will be developed quickly and easily for SmartWatch 2.
The Magnetic Charging Dock DK30 has an innovative magnetic pin that lets you place your Xperia Z Ultra snugly in the dock using one hand, either with or without the phone cover on. While your phone is charging, it stands at a comfortable viewing angle easily allowing you to keep watching your favourite movies even while charging.
Xperia Z Ultra key features
6.4″ Full HD TRILUMINOS™ Display for mobile powered by X-Reality™ for mobile engine for the ultimate viewing experience
Ultra slim, waterproof** and dust resistant (IP55/IP58) durable design
Qualcomm® Snapdragon™ 800 processor with 2.2 GHz quad-core CPUs and 4G LTE for fast performance
.Write and sketch with any pencil and selected stylus or pen (capacitive stylus or metal pen with tip diameter over 1mm)
8 megapixel camera with “Exmor RS for mobile” sensor and HDR for videos and photos
Full accessory ecosystem for premium entertainment and connectivity
Battery STAMINA Mode for outstanding battery life
Availability and RRP
Xperia Z Ultra is now available in a choice of black or white colour finishes at a recommended retail price of RM 2,299 for the HSDPA version.
In conjunction with the upcoming Hari Raya celebrations, customers who purchase the device will receive a free premium phone casing worth RM80 along with an 8GB microSD card and an Xperia™ t-shirt. More details on this and other promotions for this festive season can be obtained from Sony Mobile’s roadshow at Lowyat Plaza, happening from 5 – 11 August.
