Kuala Lumpur – Sugarscarf, one of the pioneering brands for elegant and luxurious scarves, recently celebrated “Sugarscarf Escapade 2016” at Metal Bees Production House on May 27th, 2016 in a classic Malay-inspired, resort style setting.
With its white-and-gold-themed party, this event was held in conjunction with its successful debut into the international fashion scene last year at the Sugarscarf London Fashion Showcase. It has since launched its online store in the UK and to further establish the brand’s position in London Market, this coming September 2016, Sugarscarf will come up with special new looks and collection launch that will make the UK fans excited!
“Sugarscarf has come a long way from when we first started in 2008,” said Eyqa Sulaiman, founder of Sugarscarf. “As Malaysians, we are proud to bring our local brand to the international market as it is a stepping stone for us to expand our products to other countries as well.”
The evening to remember features some of the most exquisite scarves with a series of luxury printed collections that were revealed during the elegant runway showcase including the iconic Madison design . Crafted with the highest quality of material, each design is infused with the signature classic and sophisticated elements that are exclusive to Sugarscarf.
Sugarscarf Escapade 2016 also marks the grand launch of HOPE by SUGARSCARF, an array of newly and specially-designed scarves, where part of the proceeds will go to the charity aimed to create a better life for children who are suffering from inadequate supply of clean water.
“Through our love of scarves, we want to inspire and give women hope, children health and communities the future,” said Eyqa. “This is our way of thanking the strong women who have motivated us to work hard and make a change for the benefit of our society.”
More than 100 guests including local celebrities, personalities and fashionistas such as Vivy Yusof, Mizz Nina and Belle Yahya from Bella Ammara were in attendance. Guests were serenaded with a stunning performance by songstress Mafarikha Akhir and Kumpulan Akasia.
The night of glitz and glam did not just end there. In celebrating all women from all walks of life especially those who have been there for the brand since day one, Sugarscarf surprised the guests and its loyal followers with gifts and presents worth up to RM25,000. Three lucky fans were selected to received designer’s handbags such as Prada, Longchamp and Furla worth more than RM10,000. The event was successfully supported by a line of sponsors including Urban Decay, Sunsilk, L’Occitane, Swarovski, Invalise, Himalaya, Sugarbelle Cosmetics, Bason Shah Alam, Kayangan Gallery and many more.