20,000 people rocked to a different beat at the fourth edition of The Music Run™ by AIA Vitality at KL Sports City yesterday. From seasoned to first time runners, the atmosphere was pulsating as participants danced their way through to the finish line. The track was also taken up a notch this year with the addition of a new timed 10k track for Music Runners who want to take their fitness game to new highs.
The event that flagged off at 3.30pm ended on a high-note with a Music Festival, complete with entertainment and fun activities at the Music Village. Besides the new home for the run, participants at The Music Run™ by AIA Vitality also experienced upgrades to the running course – ‘Sound Track’ – which included brand new ‘Inspo Zones’ that replaced five music zones from last year. Runners also enjoyed a single playlist powered by Joox, throughout the entire course which was designed to inspire and motivate participants throughout the run. With speakers every 50m throbbing 150,000 watts of the best running beats, all runners got to experience a fitness high like none other.
The Music Run™ is proud to continue its long-standing partnership with presenting sponsor, AIA Malaysia. Eric Chang, Chief Marketing Officer of AIA Bhd. said, “We are thrilled to have partnered The Music Run™, once again under the AIA Vitality banner. It is our mission to help people everywhere live longer, healthier and better lives and The Music Run has been an excellent way to show Malaysians that exercise can be fun. It doesn’t matter whether the runners walked, ran or danced through the track – every step counts in making a positive change to their life.”
Martin Capstick, Co-Founder & Chief Executive Officer of Exceed Sports and Entertainment, organiser of the event said, “Participants this year flagged off at the rejuvenated world class sporting complex, the KL Sports City, while enjoying a new music experience that is different from the past years”. He added “We’re extremely grateful to all the participants who made their way to join us at the event and for all the positive feedback we have been getting. The success of the introduction of the new 10k track has proven to us that Malaysians are taking their fitness more seriously. We are glad to have the support of AIA Vitality in bringing the beat back and together we hope to inspire more Malaysians to lead a healthy lifestyle. We hope to continue to take The Music Run™ by AIA Vitality to greater heights in Malaysia in years to come.”
The event got off to a groovy start at the Music Village with pre-party featuring Malaysia’s favourite rock band Kyoto Protocol. The runners also enjoyed a myriad of fun activations at sponsor’s booths, from an on-ground carpool karaoke contest with Petron to massage stations by Tiger Balm, a K-Pop dance challenge by The Face Shop.
Presenting sponsor AIA kept participants entertained with bubble bump football and a dance off challenge, while showcasing the key components of the AIA Vitality programme – Know Your Health, Improve Your Health and Enjoy The Rewards.
This year’s event also saw the introduction of the first ever Common Wellness Village, where Music Runners could treat themselves to a host of tasty and healthy food and beverages by partners like Kind Kones, Life Juice and The Good Co.
Official Yoga Partner lululemon also brought together some of KL’s top instructors who organised a series of silent disco yoga sessions.
Jeffrey Ross came in first place under the inaugural 10k men’s category in a time of 00:36:53 while Denise Benson was crowned winner of the 10k women’s category at a time of 00:49:08. All winners received a special trophy to commemorate their win, as well as exclusive prizes sponsored by Creative, Fitbit and Tiger Balm!
To heighten the experience at the finish line was DJ Sam Withers of Australia. Withers who tours across various The Music Runs around the world also brought with him infectious tunes that kept the crowd grooving and living the beat till the end. Taking fans `through a set of expertly-mixed dance tracks, which was served against a stunning display of laser lights and a riveting pyrotechnic show, immersing fans in The Music Run™ experience.
The Music Run™ was first held in Kuala Lumpur, Malaysia in 2014. This phenomenal home-grown music and fitness wave has since been winning fans the world over. Exceed Sports and Entertainment run events in Bangkok, Beijing, Kuala Lumpur, Manila, Shenzhen, Singapore and Taipei. For more information please visit The Music Run™ website (www.themusicrun.com), Facebook (@TheMusicRunMY) or YouTube Channel (@TheMusicRunGlobal).