18 September 2019 – Singapore: The largest global sports media property in Asian history, ONE Championship™ (ONE), has just announced that it has embarked on a 9-month journey with SHINE Children and Youth Services (http://www.shine.org.sg/) in the #HealingChampions Martial Arts Program along with Vaseline, the world leader in body care¹. The program runs from April to November 2019. Selected youth participate in a 6-month martial arts program at Evolve MMA, which consists of one session per week.
ONE Championship lightweight athlete Amir Khan of Singapore has been named ONE Championship Athlete Ambassador. The 24-year-old former ONE World Title Challenger will engage the youth in various talks and activities.
ONE Championship and Vaseline are committed to collaborate on various Corporate Social Responsibility (CSR) activities aimed at promoting healing and better living through martial arts.
Vaseline has long played a significant role in combat sports events, as the popular jelly is often used in pat-downs before matches and in between rounds in athletes’ corners in order to provide skin protection, especially around the face area. Because ONE Championship places great value in the safety and well-being of its martial arts athletes, they deserve only the very best. Vaseline is used extensively for this purpose and more in all ONE Championship events.
Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “ONE Championship aims to work with the biggest brands in the world that champion the same principles and values our company represents – the true martial arts values that are integrity, humility, honor, respect, courage, discipline and compassion. Vaseline is a brand that has taken care of people for years and our partnership opens the door to amazing possibilities and opportunities to further serve the people. As CEO of the world’s largest martial arts organization, I want to reach out and engage with the community, particularly the youth, and inspire them to do more, dream more and be more in life.”
Sherlyn Heng, Brand Manager of Vaseline, stated: “Vaseline, with our iconic Jelly, has a strong anchor in healing. We are committed to heal all skin, from the everyday to the toughest conditions so that everyone can fully participate in life. Through this partnership with ONE, we hope to make a difference and start youths on a healing and empowering journey to become champions of their future.”
Through the #HealingChampions Martial Arts Program, youths will be taught fundamental life skills through martial arts and acquire its many benefits which includes building confidence and mental strength and improving discipline and focus. They will also be empowered with basic self-defense skills and techniques. Vaseline serves as the enabler for the program and accompanies our youth champions on this journey with Vaseline Healing Jelly.
¹Unilever calculation based on Nielsen unit sales information for the total markets (Latest 12 months)
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