K-Pop fever has taken the world by storm and become a mainstream phenomenon in Malaysia. Riding the Hallyu Wave, Sunsilk teamed up with Korean superstars, MBLAQ, to give girls a chance to dance their way to Seoul. The Sunsilk Sweet Trip contest saw three lucky girls winning a trip to Korea, where they had the opportunity to get up close and personal with members of MBLAQ. The three winners and their BFFs were part of the three-day, two-night Sunsilk Sweet Trip.
The Sunsilk girls were left star struck and elated after their intimate meeting with MBLAQ. It was like a dream come true for the fans, as they spent the evening laughing and getting to know the members of the Korean boy band. The highlight of the evening was when the Sunsilk girls brought a little bit of Malaysia to Korea by teaching the K-Pop superstars how to dance to Rasa Sayang. One of the winners said, “It was completely surreal. I still can’t believe I was in Seoul, teaching MBLAQ how to dance! The Sunsilk Sweet Trip is one of the most unforgettable experience I’ve had.”
“Sunsilk is a young, fun and exciting brand always looking to shake things up and surprise our girls with initiatives that encourage them to pursue unique opportunities.Inspired by the K-pop culture that exuberates fun and upbeat energy, the Sunsilk Sweet Trip is about giving girls a chance to achieve more with hair that stays in shape all day. In keeping with this, we decided to collaborate with K-pop stars, MBLAQ, to give girls an experience they will never forget,” said Ashlee Ng, Brand Director for Personal Care, Unilever (Malaysia) Holdings Sdn. Bhd.
“This collaboration with Sunsilk for the Sweet Trip has been a really exciting experience for the members of MBLAQ. This was MBLAQ’s first time meeting their Malaysian fans in their own hometown, Seoul. It was such a great honour for us and we had so much fun spending time with these lucky winners,” said Dongwon Cho, CEO of MBLAQ’s management.
Through the Sunsilk Sweet Trip, Sunsilk hopes to provide girls with the freedom to indulge in fun-filled activities without worrying about the state of their hair and appearances. This goes hand in hand with Sunsilk’s mission to inspire confidence in girls so that they live life to the fullest. Infused with Keratin Yoghurt Nutri Complex™ and the power of five natural oils, Sunsilk Smooth and Manageable helps to transform hair from unruly to manageable and minimise friction between individual hairs for ultimate smoothness.
To join the contest, girls had to upload a video of themselves dancing along to Sunsilk’s Pretty Like Me song. The video had to be submitted online to Sunsilk’s portal, complete with proof of purchase of at least RM20 of Sunsilk products and one leave-on cream from any Watsons store in Malaysia. These three lucky participants were hand-picked by both Sunsilk and MBLAQ representatives, ensuring that the videos encompass the free spirit of a Sunsilk girl and the dance moves of a K-Pop enthusiast. This contest was available exclusively at Watsons stores in Malaysia.
For more information, please visit www.facebook.com/SunsilkMalaysia.