(SEMASA) MODA Celebrates Innovation through High Fashion, Glamour and Sophistication inspired by the latest Samsung GALAXY S5 and Gear 2

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In conjunction with its 24th year anniversary last Friday, the Malaysian Official Designer’s Association (MODA) celebrated innovation with Samsung Malaysia Electronics for the third year in a row. Together, both brands sought to offer a platform to young designers and distinguished local designers who will showcase their creations.

This year, MODA introduced 10 up-and-coming young designers, alongside 35 designers who are no strangers to the fashion industry in Malaysia. They had the pleasure to flaunt their designs on a gold runway, which is 175 feet in length. Samsung GALAXY S5 ambassadors, Awal Ashaari and Liyana Jasmay, made special appearances at the fashion showcase in appreciation of the local fashion industry.

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“This is yet another astonishing year for us, as we have in total 45 talented designers who will join forces to do something meaningful for the fashion and beauty industry. We are grateful for the support we have received from many corporate citizens, Samsung being one of them. They are the cornerstones to our quest, as we seek to unearth shining stars that we hope will catapult Malaysia to fame one day,” said Gillian Hung, President of MODA.

Nigel Chia and his team of make-up artist and hairstylist took home the Samsung Innovation Collection Award for their creative creations inspired by the GALAXY S5. Meanwhile, Hariharan Arasu and his make-up and hairstyling team also won the Samsung Innovation Collection Award for their exceptional Samsung Gear 2 outfits and styling. To end the night, Ava Abdollahi bagged the title of Samsung Outstanding Designer Award, which yielded her a unit of the GALAXY S5. She was chosen based on the most creative use of fabric on an innovative and futuristic design.

Elaine Soh, Head of Corporate Marketing, Samsung Malaysia Electronics added: “At Samsung, we understand the importance of creativity and innovation. Our GALAXY S5 and Gear 2 underwent stringent research and development, both in terms of technology and design, before the final products are revealed for our consumers’ enjoyment. As such, we understand the importance to continue nurturing young talents, who will one day show us newer and better technology and innovation.”

The 10 young designers who presented their designs were Ava Abdollahi, Daphne Lim, Hanif Naim, Hariharan Arasu, Hyacinthe Kaur, Lorenzo Peh, Michelle Soong, Nigel Chia, Phuna Yi and Vincent Leong. Also, another team of well-known designers, comprising of Alexandrea Yeo, Allien Gan, Alvin Tay, Amir Luqman, Ashley@Kapas, Beatrice Looi, Bill Keith, Carven Ong, Celest Thoi, Dominique Chan, Eric Choong, Fairuz Ramdan, Hatta Dolmat, Joe Chia, Jonathan Cheng, Joyce Wong, Justin Yap, Karl Ng, Keith Kee, Key Ng, Khoon Hooi, Meesha Sukira, Melinda Looi, Nazleen Noor, Nurita Harith, Radioactive, Rhea Benson, Rico Rinaldi, Sonny San, Syomir Izwa, Variante, Venie Tee, William Liew, Zery Zamry, and Zang Toi, showcased their masterpieces on the runway.

MODA also partnered Publika, Redken, Shu Uemura, Belvedere Vodka, The BIG Banquet, Kronenbourg 1664, Bravo Events and Zouk to make the event all the more meaningful.

For more information, please visit MODA Malaysia Facebook page at

https://www.facebook.com/moda.malaysia.

For more information about the Samsung GALAXY S5 and Gear 2, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.

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