Kuala Lumpur, 14 March 2017 – Established in 1987, leading electrical, IT, and furniture retailer, Courts Malaysia is a household name to Malaysian families, well-known for its variety of home necessities and products at affordable prices. To commemorate its 30th anniversary, Courts today kicked-off its birthday campaign, Meraikan Hidup Senang (Celebrating Better Living) at its flagship store in Setapak with a celebration preceding a host of activities planned for the coming months.
This includes in-store deals and promotions in Courts stores across the country, as well as other exciting initiatives such as the retailer’s first-ever Family Fun Walk in August. As part of its anniversary celebrations, Courts also continues to give back to the underprivileged under its Rumah Amal Courts programme, and will be visiting over 30 homes in three days to donate over RM150,000 worth of home furnishing products.
More than that, Courts remains committed to its expansion in Malaysia, and is investing a total of RM10-RM15 million for over 10 store expansions and refurbishments in the new financial year starting April 2017. This falls in line with its plans to provide a value-added customer shopping experience, as it grows aspects of the business including its online platform, and Flexi financing options.
Value and affordability as the cornerstone for the brand
In conjunction with its 30th anniversary, Courts is also reaffirming its commitment to value with the launch of its “Everyday Low Price” campaign ‘Harga Rendah Hari-Hari. Courts pledges low prices that are now even lower for home essentials and aspirational products. This includes everyday low price products with:
- No time limit
- No limited stocks
- No limited quantity that you can buy
- No minimum purchase
- No gimmicks
- Will match any competitor’s price
Customers will also be able to enjoy:
- Deals from as low as RM30 across more than 300 products, including discounts of up to 70%
- Voucher booklets offering savings of up to RM3,000
- 300,000 BonusLink Points up for grabs
- A total of RM3,000,000 in cashbacks for shoppers
Courts HomeClub members are also in for a treat with selected birthday deals available across all stores nationwide, offering free gifts and exclusive deals.
Mr Tim Luce, Group Chief Operating Officer of Courts Asia Limited said: “To celebrate our anniversary this year, we are happy to give Malaysians even more reasons to shop with us, as we offer a variety of exclusive birthday promotions and deals including our new Harga Rendah Hari-hari (Everyday Low Prices) campaign. This is our way of saying thank you to the customers who have continued to choose Courts for all their home and lifestyle needs.”
“We are proud to have reached the 30-year mark in Malaysia, growing alongside the country and standing at over 1 million square feet of retail space spread across Malaysia today. As a one-stop shopping destination, Courts has become one of the country’s most trusted retailers, standing for affordability and good value. We remain committed to further building upon this reputation, as we develop our services and offerings, expand our footprint across the nation with the opening of new stores and refurbishment of existing ones, and connect with our customers who continue to shop with us. As a trusted brand, we have never forgotten our commitment to serve the community, and are proud to share that we have donated over RM530,000 of necessities and furnishings to needy families across the country through Rumah Amal Courts,” added Mr Luce.
Mr Dolf Posthumus, CEO of Courts Malaysia said, “I am happy to be part of a brand that has established itself firmly as a leading retailer of aspirational and affordable home products over the last 30 years. As one of the oldest retailers in the country, we have achieved many momentous milestones including the opening of our Big-Box stores in Damansara and Subang USJ1. Today, we have over 68 stores in the Central, Southern, Northern regions, and a growing presence in East Malaysia, and aim to continue serving our customers with superior value over the next thirty years.”
Long-time Courts customer and KL resident, Mrs Hoh shared, “I felt very comfortable the first time I stepped into Courts, and was greeted by the first staff I met – Nazri. Although Courts has many employees, I was impressed with the great customer service that Nazri offered. Since then, I’ve been a loyal shopper, and will never stop buying all my home needs from Courts. Happy 30th Anniversary, Courts!”
Telling the Courts story in a different light
At the event, Courts also debuted its latest TV commercial, Buang, exclusively for its 30th anniversary. In Buang, viewers are taken on a short emotional trip through a heart-warming story about a family and their imminent move to a new home, which eventually ends on a happy note.
For the first time ever, Courts also unveiled a theme song, Konfeti by singer-songwriter, Liyana Fizi, which features a music video that pays a visit to some of the milestone moments when Courts has made a difference in Malaysians’ lives.
“We are proud to have Liyana on-board to sing an exclusive track for Courts, which encapsulates the nostalgia and legacy of shopping with Courts. For over 30 years, we have been turning countless Malaysian houses into homes, and we are excited that customers can now watch these videos, which are inspired by real-life stories and experiences, and be taken on a journey through the history of our brand,” commented Mr Posthumus.
The Courts 30th anniversary celebrations begin from 1-30 March 2017. For more information about the anniversary, please visit www.courts.com.my
