Shopee, the No 1 mobile-first marketplace for Southeast Asia and Taiwan runs its latest edition of the Lowest Price Guaranteed Mobile Phone Sale with sales up to 80% on brands such as Apple, Samsung and Xiaomi. This follows the success from the previous run in April which recorded three (3) times growth in phones sold.
“As Shopee is totally free to use for sellers, we are constantly thinking of ways to pass on all savings to the buyers. Hence, with much confidence we are launching our Lowest Price Guaranteed Mobile Phone Campaign for the entire month of June 2017 for our loyal users. If they find another platform that sells the same phone at a cheaper price, we are paying back the price difference at 120% in cash vouchers,” said Ian Ho, Shopee’s Regional Managing Director.
As an add-on to the highly publicized #CahayaRaya Campaign, Shopee’s Lowest Price Guaranteed campaign will kick-start with special highlights for mobile phone lovers such as Samsung S8, iPhone 7 and Xiaomi Note 4 along with powerbanks, wearables, audio accessories and refurbished phones.
A research conducted among Shopee buyers shows that the following are the main contributing factors that influence their mobile purchase:
- Let Me Take a Selfie!
High quality front-facing cameras allow consumers to snap and post their must-have selfies with family, friends and of course at times, the celebrities they bump into in the streets. Models such as Samsung S8, iPhone & and OnePlus 3T receive best reviews for this purpose.
- If The Price is Right
Purchasing a mobile phone is not an impulse buy as one would for clothes or shoes, rather a process that requires much thoughts. 85% of buyers spend days searching for the lowest price of their favourite mobile phone models. They would actively compare prices for several days before completing the purchase to ensure they get the best out of their mobile investment.
- Techs and Specs
The group of buyers with an extensive technical knowledge look for phones with higher specs such as RAM and camera resolution. Such heavy-duty phones are suitable for avid gamers and travelers who use their mobile phones to replace the bulky DSLR camera.
Shopee Mobile Trivia!
(based on the performance of the previous Lowest Price Guaranteed Mobile Phone Sale which ran from 20 to 27 April 2017)
- It’s a Guy Thing!
During the campaign, 70% buyers are male and the rest are female, boosting Shopee’s male database.
- Android vs IOS
80% purchase are for Android-based phones, while the remaining 20% remain true to IOS as Apple fans are known to be aggressively loyal to the brand
- Age is NOT Just a Number
Records show that buyers between the age of 25 and 35 have the highest purchasing power, a total of 40% of the total mobile phone sales, followed by tech savvy youngsters aged 18 to 25 (30%) and Above 35 (20%) and Others (10%).
- Accessorizing Is Key
To complete the mobile phone purchase, buyers will also add on micro USB cable, screen protectors and powerbanks into their shopping cart.
- Time Is of the Essence
Most buyers enjoy checking for the latest updates on Shopee app around 2.00 pm and make their mobile purchases, making lunch-time the highest traffic record. 11.00 pm is the second highest traffic for buyers as they take their own sweet time before going to bed to browse and buy. Followed by 6.00 pm (after work) and 12.00 noon (just before lunch-break).
The Lowest Price Guaranteed Mobile Phone Campaign ends on 30 June 2017, so check out www.shopee.com.my or download the Shopee App for FREE on Google Play and App Store.
