[Galaxy Unpacked 2026] A First Look at the Galaxy S26 Series: Samsung’s Most Intuitive AI Phone Yet
On February 25, Samsung Electronics unveiled the Galaxy S26 series at Galaxy Unpacked 2026 in San Francisco. Marking the third generation of Samsung’s Galaxy AI phone, the Galaxy S26 series combines the most powerful performance in Galaxy S series history with the most intuitive AI experience to date. Samsung Newsroom got an early hands-on look at the Galaxy S26 series during Galaxy Unpacked 2026.
Design: Sleeker and Lighter Than Ever
The Galaxy S26 series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive color palette that create a unified design identity across the lineup.
The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.
Display: Privacy From Every Angle
Debuting on Galaxy S26 Ultra, Privacy Display limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.
Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.
Galaxy AI: Intuitive AI for Everyone
Galaxy AI stands out on the Galaxy S26 series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks.
The new Now Nudge feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.
A fan favorite since its debut on the Galaxy S24 series, Circle to Search has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.
The Galaxy S26 series further expands its AI ecosystem with Bixby, Gemini and Perplexity. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands. Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.
Camera: Pro-Level Capture, Powered by AI
The Galaxy S26 series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.
Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider aperture for enhanced low-light clarity. With upgraded Nightography, even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor), previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.
Beyond capture, the Galaxy S26 series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.
The upgraded Photo Assist goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.
With Creative Studio, edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.
Starting with the Galaxy S24 series, the Galaxy S series has ushered in a new era of AI phones. With the Galaxy S26 series, Samsung introduces its third-generation AI phone — delivering personalized experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 series opens a new chapter in mobile innovation.
<View the video here: https://youtu.be/ccqASufc4TU >
Purchase the brand-new Samsung Galaxy S26 Series today!
The new Samsung Galaxy S26 Series is available for pre-order starting from 26 February 2026, bringing the next evolution of Galaxy AI that’s smarter, faster and more intuitive than ever. From 26 February to 10 March 2026, enjoy exclusive rewards worth up to RM1,200 including double storage and Samsung Rewards Points Booster and an instant RM700 rebate with selected bank cards. You can also save up to RM4,000 with the Galaxy Forever trade-in program, get 30% off selected mobile accessories, and opt for a 0% interest instalment plan of up to 36 months at participating banks.
For added peace of mind, Samsung Care+[i] offers comprehensive coverage optimized to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad. This ensures a seamless mobile lifestyle and provides lasting protection that safeguards the value of Galaxy devices.
|
Participating Models
|
Storage |
RRP (RM) |
Colour Availability | Promo |
|
Galaxy S26 Ultra
|
1TB |
RM7,999 |
· Cobalt Violet
· White
· Black
· Sky Blue |
· Double storage and Samsung Rewards Points Booster worth up to RM1,200
· Instant rebate of RM700 with selected bank cards
· Save up to RM4,000 with Galaxy Forever
· 0% interest instalment plan of up to 36 months at participating banks |
|
Galaxy S26 Ultra
|
512GB |
RM6,799 |
||
|
Galaxy S26+
|
512GB |
RM6,199 |
||
|
Galaxy S26
|
512GB |
RM5,199 |
Learn more about the Samsung Galaxy S26 Series at https://www.samsung.com/my/.
To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/
[i] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/.
[Galaxy Unpacked 2026] A First Look at the Galaxy Buds4 Series: Precision Sound Meets Intelligent Design
On February 25, Samsung Electronics unveiled the Galaxy Buds4 series at Galaxy Unpacked 2026 in San Francisco, showcasing exceptional sound performance and advanced AI capabilities.
Reimagined as a personalized audio assistant, the Galaxy Buds4 series marks a significant evolution in wearable audio — combining intelligent sound with all-day comfort.
Samsung Newsroom got an early hands-on look at the Galaxy Buds4 series during Galaxy Unpacked 2026.
Design: Data-Driven Comfort for the Perfect Fit
The Galaxy Buds4 series embodies precision engineering. Developed using more than 100 million global ear-shape data points and 10,000 fit simulations, the earbuds feature a refined ergonomic design that delivers lasting comfort, even during extended wear.
The pinch control area — recessed where the fingers naturally rest — enhances tactility and enables intuitive control.
A semi-transparent charging case lets users easily check the earbuds and charging status. Beyond aesthetics, the device reflects thoughtful attention to everyday practicality.
Color: Modern Classics With a Signature Finish
The Galaxy Buds4 series stands out visually. Classic White and Black colors for both Galaxy Buds4 and Buds4 Pro feature a smooth, modern finish, while the online-exclusive Pink Gold for Galaxy Buds4 Pro adds a refined touch. With its subtle sheen and rosy hue, Pink Gold brings warmth and sophistication — doubling as a stylish accessory.
Sound: Immersive Audio That Fills the Senses
Galaxy Buds4 Pro reveals its true capability in a listening session. For the first time, Samsung has introduced a bezel-less woofer that expands the speaker’s vibrating surface area by about 20% compared with the previous model. The result is deeper, more resonant bass paired with clear, refined highs from the tweeter — all in ultra-high-resolution 24-bit/96kHz audio true to the original recording.
Noise canceling is also more advanced. Enhanced Active Noise Cancelling (ANC) creates an optimized algorithm tailored to each user’s fit and ear shape. Even in a loud exhibition hall, ANC delivers an immersive experience — as if stepping into a quiet, personal listening space. An expanded equalizer adjustment range further ensures consistent sound quality without tonal shifts, regardless of how the earbuds are worn.
Call quality has improved as well. Powered by machine learning, Super Clear Call delivers crisp audio in noisy environments. With 16kHz bandwidth support, voice comes through clearly, free from surrounding noises.
The Galaxy Ecosystem: Seamless, Hands-Free Control
The Galaxy Buds4 series reaches its full potential when paired with a Galaxy smartphone. Opening the charging case instantly triggers a connection pop-up for seamless pairing. Users can adjust noise canceling levels or change settings directly from the Quick Panel — even without the Galaxy Wearable app.
Another highlight is the newly introduced Head Gestures feature. A simple nod allows users to answer calls hands-free — ideal when exercising or carrying items.
Voice commands also launch AI agents such as Gemini and Perplexity, minimizing the need to take the smartphone out of a pocket.
Moving beyond hardware innovation, the Galaxy Buds4 series delivers a personalized audio experience tailored to individual lifestyles.
Purchase the all-new Galaxy Buds4 Series today!
The Galaxy Buds4 series is available for pre-order in select markets starting 26 Feb 2026, with general availability starting 11 March 2026.
| Model | RRP | Promotion* | |
| Galaxy Buds4 Pro | RM 999 | ||
| Galaxy Buds4 | RM 699 | ||
* Promotion is valid from 26 Feb 2026 till 31 May 2026. (Subject to changes without prior notice)
In addition, eligible Samsung Members can enjoy an exclusive 10% discount via voucher redemption from Samsung Member application to purchase the Galaxy Bud4 series either in store through Endless Aisle, or online.
To learn more about the Galaxy Buds4 series, please visit: https://samsung.com/my/
To buy the Galaxy Buds4 series, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds4-pro/buy/
