Singapore: Asia’s largest mixed martial arts (MMA) organization with 90% market share, ONE Fighting Championship (ONE FC), announced today that it has teamed up with Facebook to offer live social media integration with ONE FC’s global TV broadcast. ONE FC unprecedented 10-year cable television deal with Fox and STAR Sports delivers a coverage that spans 70+ countries across the world. In its multi-city world tour, ONE FC has held live shows in Dubai, Taipei, Manila, Phnom Penh, Jakarta, Kuala Lumpur, Singapore and more.
With the countdown to ONE FC’s next blockbuster event in Singapore, ONE FC: BATTLE OF LIONS on 7 Nov 2014, well underway, fans can expect to see a new hosted segment featuring social media data by Facebook integrated with ONE FC’s global broadcast on TV and the in-arena experience.
CEO of ONE Fighting Championship Victor Cui said: “The collaboration with Facebook is exciting on so many levels for ONE FC. Facebook is clearly the leading social media platform in the world today and our collaboration with them shows our clear commitment to work with the best of the best brands globally. With more than 99% of our fans around the world already following us and interacting with us through Facebook, the decision to integrate social media data on our live global broadcast is a natural step forward as we forge ahead as the largest sports media property in the history of Asia.”
Fans around Asia can catch all the action live on FOX Sports 3. Check your local listings. Also, fans from around the world can witness the action online via live streaming at http://www.onefc.com/livestream. The event will be available for purchase at just US$9.99.
On Fight Night, fans in the arena will now be able to keep in touch with what global fans are saying about the fights through a special live Facebook segment presented by Natalia Tang Ling, who is the 1st runner up of Ms Universe Malaysia 2013, a news presenter, actress as well as a host for a renown international sports station. Global fans are invited to join in the action with live updates on ONE FC’s official Facebook page and a live Q&A segment hosted by MMA superstar Rich Franklin. Everyone can join the conversation by using the hashtag #ONEFIGHTNIGHT.
Also, ONE FC will be arranging an exclusive Instameet with popular Instagrammers in Singapore ahead of the fight. The Instameet will allow a select group of Instagrammers to have a peek behind-the-scenes of ONE FC before the doors of the Singapore Indoor Stadium are open to public. To follow the story, fans are invited to engage with ONE FC’s official Instagram account @ONEFCMMA.
Said Ken Cheung, Head, Public Content Partnerships (APAC), Facebook, “People love talking about sports on Facebook – whether it’s motorsports, the World Cup, or MMA. We are excited to work with ONE FC to extend the conversations that happen onsite at ONE FC events and bring that online on to Facebook.”
ONE FC currently has 1.4 million followers on Facebook and counting. Coupled with pages by hundreds of signed fighters, thousands of active fans, plus fresh new content and behind-the-scenes footage daily, Facebook has become the leading platform for MMA fans to interact with the largest MMA promotion in Asia.
For more updates on ONE Fighting Championship™, please visit www.onefc.com and follow on Facebook atwww.facebook.com/ONEFCMMA.
