Kuala Lumpur, 13 September 2016 – Hush Puppies, the legendary American shoes since 1958, opens its new flagship store in Malaysia today at Lot 4.24.00, Level 4, Pavilion Kuala Lumpur. Inspired by the detailed understanding of customers’ needs, the store offers rich and distinct shopping experience where the Hush Puppies’ relaxed elegance and modern style are brought to life. Measuring at 1784sqft, the new store houses full assortment of Hush Puppies products, from footwear and accessories to the latest apparels for both men and women – which will bring a smile to your face!

“Our new flagship store exhibits details and craftsmanship that invite you to a very calm, easy going and comfortable Hush Puppies world. The brand’s signature warm ambience and lighting, accented with sturdy modular fittings represents our initiatives to contemporize and elevate the brand further. We are committed to bring Hush Puppies to the next level, creating excitement for our loyal fans, as well as drawing new group of younger customers,” commented Mr. Bill Mirecki, President of Hush Puppies Worldwide.

Hush Puppies is a global brand, a household name and a cultural icon, with over 18 million pairs of shoes sold every year in more than 160 countries around the world. The history of Hush Puppies is rooted in comfort innovation – from the first casual shoe with Worry-Free Suede® to the many patented technologies that make shoes more comfortable and lightweight. This season, the brand campaign captures what it means to be casual – in true Hush Puppies fashion, with the right mix of timeless footwear, apparel and accessory. Fun, timeless styles that are comfortable and easy to wear, invoke effortless looks that are ready for just about anything. When we’re comfortable and confident, a smile is the finishing touch.

The global re-launch of the “We Invented Casual” campaign draws from the brand’s rich heritage and captivates a new consumer with a message of authenticity that is both real and actionable. This message is one that stands the test of time and cannot waiver from season to season. “Focusing on multiple wearing occasions in her life—and his life— we’ve captured active casual stories in our collections and weekday office settings with “dress casual” styling. Our season color palette is inspired by rich fall colors with a seventies influence accented with a holiday flare,” continued Mr. Bill Mirecki.

Footwear

For Her: Worry Free Suede® – The Cyra Catelyn Boots

The best things in life are free…of worry. Rain and spills don’t stand a chance against the water-resistant Cyra Catelyn boots, crafted in durable Worry Free Suede®. The Worry Free Suede® technology offers a protective coating that resists scuffs, stains, and water, to keep shoes looking new with no hassle. The Cyra Catelyn is available in Camel, GunMetal, Mustard, Navy, Olive, and Dark Orange colour. Priced at RM589

For Him: The Roller Collection For Men – Roll w Flex w Comfort

Exceptionally comfortable, handsewn Hush Puppies® are made for long days of exploring and fold easily for packing. The elastic gores stretch so you can slip in and out of them effortlessly at airport security. The WaveReflex® rubber outsole’s design offers superior flexibility and comfort, while the HPO2FlexTM footbed conforms to the way you walk. Footbeds are removable for replacement. Handsewn nubuck leather uppers for that superior comfort flex. Available in Wheel Roller and Risky Yarrow, the shoes are priced between RM529.00 to RM569.00.

For Him & Her: The Body Shoe Collection – Style in Motion

Featuring athletic qualities with a casual spirit, the Body Shoe moves with you. Think city inspired looks to love that are rooted in an active lifestyle. For those with your style in the know and life on the go, the Body Shoe is the perfect fit. The Body shoe is designed to keep you moving at the speed of life with casual spirit and comfort for everyday. Prices range between RM319.00 to RM489.00.

Apparels

The new Hush Puppies collection takes on the Nordic charm where the inspiration reflects the ever-imaginative lands of the North, as envisioned by the South. Traditional patterns of Fair Isle are reconfigured and re-loaded onto Hush Puppies polo tees while 90’s era Buffalo Checks get a free-form improvisation, which resulted in cool prints on polo dress and hip zippered blouson. Polka dots, with some reduced to outlines, echoed by stars, which mirrored a clear Northern night, amplified the collection further, bringing hints of fun on t-shirts. The entire collection can be described as rich holiday outdoor wear with “street” flair and mastery of colours.

For Her: Key pieces from the collection include dresses, blouses, fitted t-shirts, signature polo tees, polo dress, culottes, shorts in denim and prints. Price ranges between RM49.90 to RM269.90.

For Him: A wide range of products for men are available at reasonable prices such as t-shirts, polo tees, long and short sleeve shirts, joggers, Bermuda shorts as well as dark denim pants. Price starts from RM59.90 onwards.

For Kids: From funky t-shirts, blouses and comfortable shirts to denim pants, dresses, dungarees and skirts, parents are spoilt for choices with the amazing range of kids clothing from Hush Puppies. Price ranges between RM39.90 to RM129.90.

Bags

The Hush Puppies range of handbags showcases a timeless classic collection of everyday essentials to complement any styles on the go. The key colours for this season are bright, rich and rightly saturated. While the classic shades of red and berry remain strong, blue hues add freshness to this season’s assortment. The ladies bags are available in various sizes and shapes. Be it a tote, a backpack or a satchel, the bags for ladies are made with quality materials with plenty to choose from. Prices range between RM269.00 to RM379.00. Do not forget to check out the FIT series, which are unisex bags made for light traveling with functional compartments to get your organised. Prices range between RM149.00 to RM199.00.

The store’s opening saw personalities such as Aishah Sinclair, Julie Woon, Mark Odea, Brian See, Kittie Yiyi, and Fiqrie Dahari graced the event with their jovial presence. Rich and soulful songstress, Bihzhu, serenaded the guests with upbeat songs that reminded everyone of happy moments. Right after the official opening ceremony by Mr. Bill Mirecki, President of Hush Puppies Worldwide and Ms. Kerry Hartman, Vice President, Global Product Development of Hush Puppies, a fashion show featuring head-to-toe apparels and accessories for both men and women ensued, capturing what it means to be casual. Guests also get to have their named etched on quirky postcards with the help of a professional colour-calligrapher. All in all, the event was a gleeful affair worthy of a huge celebration.