KUALA LUMPUR, 20 November 2024 – Alia, a pioneer in Halal beauty, is redefining its approach to skincare with an elevated commitment to innovation and scientific excellence. Staying true to its philosophy that Halal beauty is far from just being pure, Alia continues to enhance its product offerings by incorporating cutting-edge, science-based ingredients to deliver even better results for its customers.
Since its beginning, skincare has been the cornerstone of Alia’s brand identity. From trusted makeup wipes to targeted skincare solutions, Alia has continually prioritised the needs of its customers. With the introduction of advanced formulas powered by science, Alia is raising the bar, offering modern women’s solutions that seamlessly blend efficacy, quality, and convenience.
At the heart of Alia’s skincare revolution are its advanced serums, developed with carefully selected active ingredients to address specific skin concerns:
Salicylic Acid Serum
Featuring 2% salicylic acid, this serum targets acne and pore care while combining tea tree oil for antibacterial benefits and cica for soothing and hydration.
Price: RM49.90 (30ml)
Niacinamide Serum
With 5% niacinamide for oil control and brightening, this serum is enhanced with 0.5% glycolic acid for gentle exfoliation and added radiance.
Price: RM54.90 (30ml)
These serums form the core of Alia’s skincare ranges:
The Salicylic Acid Range, featuring five items, targets oily and acne-prone skin. The niacinamide Range, with nine items, caters to diverse skin needs with varying ingredient percentages for maximum versatility and effectiveness.
Both ranges provide comprehensive skincare solutions, from cleansing to hydration, for women seeking simplicity and efficacy in their routines.
Alia is also thrilled to expand its offerings further while ensuring that its existing body care and supplements align with its elevated approach to scientific excellence. This evolution reflects Alia’s dedication to providing a holistic beauty experience, empowering customers with trusted, innovative products across all categories.
Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer of Health and Beauty Asia, A.S. Watson Group, shared her excitement about the brand’s evolution, “Alia has always stood as a beacon of trust and quality in Halal beauty. This next step represents our unwavering commitment to innovation, offering our customers effective and science-backed solutions while staying true to the principles of Halal beauty. We’re proud to champion a beauty philosophy that blends sophistication with purpose, empowering modern women to embrace their best selves.”
By embracing the mantra Halal Beauty with a Purpose, Alia continues to raise the bar, setting new standards for beauty that is not only effective and inclusive but also rooted in care and science.
Discover Alia’s transformative skincare ranges and more at Watsons stores nationwide and online at www.watsons.com.my.
