AirAsia, the world’s best low cost airline for seven consecutive years today announced the appointment of David Foster, 16-time Grammy award winner as the new global brand ambassador for their premium product range, marking another collaboration with a world- renowned personality for the airline.
A special unveiling event was held today in Kuala Lumpur where David Foster’s appointment was announced to the surprise of the guests at the event. Foster was scheduled to be in Kuala Lumpur for his Asia tour but surprised fans with an earlier arrival in time for this big announcement with AirAsia.
Tony Fernandes, Group Chief Executive Officer of AirAsia says, “David is an old friend and we’ve created many hits together over the years. David is a legend and I’m looking forward to creating many more hits through this collaboration, especially on our Premium offerings. Premium Flex is a one of a kind product which offers travellers flexibility and value-for-money with complimentary 20kg baggage, in-flight meal of their choice, up to 2 times flight changes with seat selection, priority baggage, check-in as well as boarding.”
“This partnership with David for our Premium Flex and our award -winning Premium Flatbed to start, will bolster both products to another level, creating a new market for us as we continue to evolve from being just a low-cost carrier to a true value-carrier with the best product proposition,” added Fernandes.
David Foster, the newly appointed brand ambassador of AirAsia says, “AirAsia is a highly regarded brand that is nothing short of an amazing success story. Congratulations on the recent milestone of flying 300 million guests in the short span of only 14 years! I am happy to represent their excellent premium product range and I look forward to a great relationship with AirAsia as we embark on this partnership.”
AirAsia’s guests can look forward to exclusive campaigns featuring Foster aimed to further elevate AirAsia’s premium product range, as well as various engagement activities which may win them a once in a lifetime opportunity to meet Foster at one of his concerts.
David Foster is a world renowned musician, songwriter, composer, arranger, producer and recording artist with 16 Grammy Awards under his belt, including three of Producer of the Year, an Emmy Award, a Golden Globe, and also racked up three Oscar nominations for “Best Original Song”. One of the most successful record producer in history, he has realised the musical dreams of superstars like Barbara Streisand, Celine Dion, Whitney Houston, Michael Jackson, Madonna, Andrea Bocelli, Michael Buble, Josh Groban, Rod Stewart and Stevie Wonder. Besides that, he has also earned a reputation as a keen spotter of new talent, playing a key role in the discovery and career launches of Celine Dion, Josh Groban, Michael Buble, and more recently, our very own Yuna, who has been signed on by Foster as recording artist.
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