Antabax, the trusted personal care range in Malaysia emerges as the official partner for Sony Pictures’ latest action-packed superhero sequel, The Amazing Spider-Man 2: Rise of Electro.
Teaming up with the latest web-slinging instalment of the friendly neighbourhood superhero comes with a significant objective of raising awareness on responsibilities that come with maintaining good personal hygiene.
According to Lam Soon Edible Oils Sdn Bhd’s Household and Personal Care, Marketing Division General Manager Mr. Francis Ng, what relates Spider-Man with Antabax is both parties’ commitment in fighting off evil forces.
“While Spider-Man is committed to fighting crime and keeping neighbourhoods safe with powerful web-slings, Antabax fights off germs and ensures everyone stay clean, fresh and protected with its powerful antibacterial formula,” Mr. Ng said.
With The Amazing Spider-Man 2: Rise of Electro set to hit Malaysian cinemas on May 1, 2014, Antabax will embark on its latest campaign beginning with Sony Pictures Television Networks, Asia’s AXN (Astro Ch 701). This month, Antabax will sponsor the celebration of the last battle won by the superhero in the previous film Spider-Man 3, airing on April 24, Thursday at 8.30pm on AXN.
Contests & More, Just for You
Following that, Antabax will offer the opportunity to win the prize of a lifetime: an adventure to New York City! By participating in Facebook contests by Antabax and The Amazing Spider-Man 2: Rise of Electro, you can stand a golden chance to win great prizes such as premier movie passes or a paid trip to New York worth RM50,000!
On this money-can’t-buy prize to Spidey’s hometown, the winners will get to spend 5 nights at filming locations of the superhero sequel, and get trained at a top-secret training academy to master Spider-Man’s super skills. The grand prize winners will also get to test their new superhero powers in Times Square where they will perform basic stunts from the movie which will be filmed by a professional cameraman!
Besides the Facebook contests, Antabax will also be distributing 100,000 samples of its top two shower cream variants, Pure Pine and Fresh from April 3 to 11 at selected locations in the Klang Valley.
For more information on the contests and an extensive list of locations for the sample distributions, visit and “Like” Antabax at www.facebook.com/NewAntabax.
About the Story – The Amazing Spider-Man 2: Rise of Electro
We all know that Spider-Man’s most important battle has been within himself. It is the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2™, Peter Parker finds that a greater conflict lies ahead.
It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains who threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp.
