(SEMASA) ASUS Malaysia celebrates Incredible Zen Day event & Launch of ZenFone 2 – the World’s First 4GB RAM Smartphone

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7. Gratitude to the amazing crowd, the ZenFans

With great anticipation from the global market recently, ASUS Malaysia has finally announced the availability of ZenFone 2 series in Malaysia in conjunction to the ‘Incredible Zen Day’ consumer event held last weekend in Kuala Lumpur. The highly-anticipated ZenFone 2 builds on the enthusiastic reception and success of the first-generation ZenFone in Southeast Asia, and features a stunning new Zen-inspired design, uncompromising performance, and a premium user experience to bring a new level of empowering luxury to consumers.

14 Photo-op of ZenFans with Li Huai Pin, Jimmy Lin and Emcee (L-R) taken with the Zenfone 2 Pixelmaster Selfie Mode

Thanking the attending ZenFans for their passionate support, ASUS Malaysia Country Manager, Jimmy Lin said, “We are very excited to bring this luxurious new ZenFone 2 to consumers in Malaysia. We believed that the best technology is used by a mass audience, so we aimed to create the most extraordinary phone for everyone to enjoy”. He added, “ZenFone has been beloved by consumers and has won numerous awards worldwide since its launch last year. Our aim in 2015 is to achieve the Top 2 Smartphone brand in Malaysia, as we were No. 3 last year.”

A Winner of a 2015 iF Design Award, the new ZenFone 2 models feature premium design together with incredible specifications and features at compelling prices. ZenFone 2 has a luxurious metallic hairline finish and is just 3.9mm at its thinnest edges, giving it an incredibly slim profile. With a remarkable 72% screen-to-body ratio, ZenFone 2 packs a gorgeous 5.5-inch screen into a compact body similar in size to most 5-inch smartphones.

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Designed for comfort and easy one-handed use, ASUS ZenFone 2 features an ergonomically curved rear cover with an intuitive button that functions as the volume control as well as the camera shutter button when snapping selfies. The ZenFone 2 comes with the Android 5.0 Lollipop — the latest, 64-bit mobile operating system — and ASUS ZenUI 2.0 to deliver the ultimate user experience.

11 ZenFans queueing to purchase the ZenFone 2

See What Others Can’t See

ASUS ZenFone 2 comes with 13MP rear-facing and 5MP front-facing PixelMaster cameras for capturing great-looking, high-quality photos and videos in any situation. The latest PixelMaster 2.0 technology features a wide range of enhancements, including Low Light mode on both the rear and front cameras, allowing users to capture up to 400% brighter photos and videos at night or in dimly lit scenes. When a flash is preferred, ZenFone 2 is equipped with a Real Tone Dual LED flash to ensure warm skin tones and natural colors.

The camera also features an enhanced HDR mode and a blue glass infrared filter, making ZenFone 2 one of the best smartphones for capturing challenging backlit scenes, such as sunset portraits. The camera’s zero shutter lag lets users take photos instantly, helping them capture those precious moments that can pass in the blink of an eye.

ZenFone 2’s 5MP front-facing camera features a wide, 85-degree field of view perfectly engineered for taking selfies. Built-in real-time beautification makes taking selfies even more fun. When taking a selfie with a group of friends, or including scenery in the shot, ZenUI Selfie Panorama mode lets users capture panoramic selfies with up to a 140-degree field of view.

For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual mode offers users a DSLR-like experience right on their smartphone.

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Uncompromising Performance

ASUS ZenFone 2 is powered by the latest 64-bit Intel Atom Super Quad Core processor and is the world’s first smartphone with 4GB of 64-bit dual-channel RAM—delivering super-fast, PC-like data transfer speeds—for blazingly-fast multitasking and smooth performance when running the latest apps. A 60ms touch response time ensures lag-free input, and OpenGL 3.0 provides incredible gaming performance.

ZenFone 2 dual-SIM slot with Dual Sim Dual Active (DSDA) technology ensures that users will never miss important calls. While making or receiving a call on SIM 1, users can switch seamlessly without disconnecting SIM 1 if another caller tries to contact them on SIM 2.

Users will spend less time waiting and more time enjoying ZenFone 2 with its high-capacity, 3000mAh battery that provides more than a full day of use on a single charge. BoostMaster technology enables 2X faster charging, letting users charge ZenFone 2 from from 0% to 60% in just 39 minutes. When charging, ZenFone 2 helpfully displays the current battery state and remaining time needed before the battery is fully charged.

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More Personalized Interface

ASUS ZenUI on ZenFone 2 has been updated to provide a simpler and smarter user experience. To ensure ZenUI is always up-to-date, ASUS put more than 30 ZenUI apps in the Google Play, so each app can be updated separately without having to wait for a system update like on most other Android smartphones. With ZenUI Instant Updates, ASUS developers can make ZenUI updates available immediately, avoiding delays between app releases and ensuring the best experience for ZenFone 2 users.

ASUS Launcher, also available in Google Play, features enhancements such as easy customization and ZenMotion, a collection of intuitive touch gestures, each providing a new way of interacting with ZenFone 2, such as double-tapping on the screen to wake the device.

Along with ZenMotion is a collection of touch gestures that can be enabled to instantly launch different apps even when the screen is off. For example, when a user swipes the screen as if writing the letter C, the camera app will open. Swiping as if writing a lowercase letter E will open the email app.

Other special motion gestures are available for different purposes. For example, by double-tapping on the home key, the user can switch to one-hand mode for easy single-handed operation. The user can also gently shake ZenFone 2 to have the information currently displayed on the screen be added to Do It Later.

 SnapView lets users easily secure their data in ZenFone 2. SnapView provides different storage spaces to keep personal files separate from work files. SnapView ensures photos, documents, and other files remain unopened if a user logs in with different username.

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Ultimate Entertainment

ASUS ZenFone 2 is packed with entertainment features. Its 5.5-inch Full HD (1920 x 1080 resolution) IPS display with a wide 178-degree viewing angle and ASUS-exclusive TruVivid technology delivers amazing brightness and brilliant colors for incredible gaming and video-watching experiences.

ZenFone 2 is equipped with SonicMaster technology for revolutionary smartphone sound quality. Compared to its predecessor, ZenFone 2 has 38% larger audio chambers and improved speakers with better diaphragms and stronger voice coils, resulting in 4X more powerful sound output, 4X deeper bass (increased by 14dB), and 2X higher pitch.

The included Audio Wizard application lets users customize ZenFone 2’s sound for a truly personal audio experience. When AudioWizard is turned on, users can choose from six different output modes to give them the type of sound they desire.

“With all these enhancements, we strongly believe that ASUS ZenFone 2 can meet our loyal ASUS ZenFone customers’ expectations,” said Jerry Shen. “With a more affordable price than other premium smartphones available in the market now, there is no reason not to choose ASUS ZenFone 2 as your first choice smartphone,” he added.

9 The ZenFans trying out the ZenFone 2 series at Demo Area

AVAILABILITY & PRICING IN MALAYSIA

ASUS ZenFone 2 is now available in Malaysia, at your local resellers and authorized ASUS Store, starting from this week onwards.

Pair up your Asus Zenfone 2 with Digi SmartPlan, the best internet plan in town with two great choices of high voice or high data. It’ll be available at all Digi stores nationwide from 15 May 2015 onwards.

FULL SPECIFICATION – ASUS ZENFONE 2

 0

ZE551ML

Screen

  • 5-inch Super Bright IPS Full-HD 1920×1080 with 178° wide view angle, 403ppi, Super Anti-Scratch Corning® Gorilla® Glass 3 with 20nm Oleophobic Anti-Finger Coating
  • Ultra-Sensitive touch panel with Glove Touch support, 60ms Touch Screen Response Time
  • Screen-to-body ratio of 72%
  • ZenMotion support Touch and Motion gesture command (including tap tap to wake up or sleep)

Processor

  • Intel® 64-bit Quad-Core Processor Z3560 (1.8GHz) / Z3580 (2.3GHz) with PowerVR Series 6-G6430 support OpenGL 3.2, Intel exclusive 3D Tri-Gate Transistor Technology

Memory

  • 4GB RAM Dual Channel LPDDR3 (World’s first 4GB RAM Phone)

Storage

  • 32GB/64GB + Free 5GB ASUS WebStorage for Lifetime

Camera

  • 13 MegaPixel Auto-Focus, Large Aperture f/2.0, 5-element Lens, Zero Shutter Lag, PixelMaster Camera for 400% Brighter Photo & Video with Blue Glass IR-filter, Zero Shutter Lag and Dual-Color Real Tone Flash for true-to-life photo (Rear)
  • 5 MegaPixel Wide-angle (85-degree Field of View), Large Aperture f/2.0, 5-element Lens PixelMaster Camera, with 140-degree Selfie Panorama (Front)
  • Support Manual Mode (as in DSLR Camera)
  • Support 52 MegaPixel Super Resolution Mode

Network

  • GSM / WCDMA Quad-Band for Worldwide Data Roaming (850 / 900 / 1900 / 2100MHz)
  • 5 Laser Direct Structuring Antennas for Better Signal Reception
  • 4G LTE Cat4 with Carrier Aggregation for download speed up to 250Mbps

Wireless

  • 11a/b/g/n/ac Dual-band (802.11ac is 5x faster than 802.11n, up to 433Mbps), BT 4.0 with A2DP, Wi-Fi Direct, NFC (Near Field Communication) support
  • Super-Fast Wi-Fi Hotspot capability (Tethering)

Connectivity

  • Micro-USB (support OTG), 3.5mm Audio jack
  • Micro-SD card support up to 64GB

 

Navigation

  • Support 5 different Satellite Navigation System – GPS / GNSS / QZSS / SBAS / Beidou (BDS)

Operating System

  • Latest 64-bit Android™ 5.0 Lollipop

SIM Card

  • Dual Micro-SIM support Dual Active (DSDA)

(Both SIM cards active, still can receive call when talking in another line)

Dimension

  • 5 x 77.2 x 3.9 – 10.9mm |  170g

Battery

  • 3,000mAh Li-Polymer with BoostMaster support Fast Charging technology – charge up to 60% capacity in only 39 minutes (ZE551ML with 4GB RAM version)

User Interface (UI)

  • Brand New ASUS ZenUI 2015 with over 1000+ software enhancements (What’s Next, ZenLink, ZenMotion, Quick Access, ASUS Splendid, Kids Mode, SnapView, One Hand Mode, Trend Micro Security, and many more)

Sensor

  • Accelerometer, Proximity, Ambient-light, Gyroscopic, Digital compass and Hall-effect sensors

Audio

  • Dual-Microphone with Noise Cancellation for best phone call quality
  • ASUS SonicMaster for better sound clarity and deeper bass
  • FM Receiver (Radio)
  • MP3, AAC, AAC+, eAAC+, WMA, MIDI, WAV, AC3, FLAC

Video

  • Playback MPEG-4 up to 1080p
  • Full HD Video recording 1080p at 30fps with video stabilization and one-touch still-capture facility
  • DivX, H.264, MPEG4, H.263, Xvid, 3gp

Service/Other Apps

  • PhotoCollage, PhotoEffects, MiniMovie, Google App, ASUS Sync, MyCloud, File Manager, MyLibrary, SuperNote
  • Themes (customize your ZenFone 2 theme from many different templates)
  • Blackberry Messenger (BBM) and WhatsApp Ready

Color

  • Glacier Gray, Osmium Black, Glamour Red, Ceramic White, Sheer Gold with Premium Hairline Metallic Finish.

 

RM 899            Z3560 (1.8GHz) + 2GB Memory + 32GB Storage

RM 1,099         Z3580 (2.3GHz) + 4GB Memory + 32GB Storage

RM 1,299         Z3580 (2.3GHz) + 4GB Memory + 64GB Storage

 

ZE550ML

Screen

  • 5-inch Super Bright IPS HD 1280×720 with 178° wide view angle, 268ppi, Super Anti-Scratch Corning® Gorilla® Glass 3 with 20nm Oleophobic Anti-Finger Coating
  • Ultra-Sensitive touch panel with Glove Touch support, 60ms Touch Screen Response Time
  • Screen-to-body ratio of 72%
  • ZenMotion support Touch and Motion gesture command (including tap tap to wake up or sleep)

Processor

  • Intel® 64-bit (Moorefield) Quad-Core Processor Z3560 (1.8GHz) with PowerVR Series 6-G6430 support OpenGL 3.2, Intel exclusive 3D Tri-Gate Transistor Technology

Memory

  • 2GB RAM 64-bit Dual Channel LPDDR3

Storage

  • 16GB + Free 5GB ASUS WebStorage for Lifetime

Camera

  • 13 MegaPixel Auto-Focus, Large Aperture f/2.0, 5-element Lens, Zero Shutter Lag, PixelMaster Camera for 400% Brighter Photo & Video with Blue Glass IR-filter, Zero Shutter Lag and Dual-Color Real Tone Flash for true-to-life photo (Rear)
  • 5 MegaPixel Wide-angle (85-degree Field of View), Large Aperture f/2.0, 5-element Lens PixelMaster Camera, with 140-degree Selfie Panorama (Front)
  • Support Manual Mode (as in DSLR Camera)
  • Support 52 MegaPixel Super Resolution Mode

Network

  • GSM / WCDMA Quad-Band for Worldwide Data Roaming (850 / 900 / 1900 / 2100MHz)
  • 5 Laser Direct Structuring Antennas for Better Signal Reception
  • LTE Cat4 for download speed up to 150Mbps support

Wireless

  • 11a/b/g/n/ac Dual-band (802.11ac is 5x faster than 802.11n, up to 433Mbps), BT 4.0 with A2DP, Wi-Fi Direct
  • Super-Fast Wi-Fi Hotspot capability (Tethering)

Connectivity

  • Micro-USB (support OTG), 3.5mm Audio jack
  • Micro-SD card support up to 64GB

Navigation

  • Support 5 different Satellite Navigation System – GPS / GNSS / QZSS / SBAS / Beidou (BDS)

Operating System

  • Latest Android™ 5.0 Lollipop

SIM Card

  • Dual Micro-SIM support Dual Active (DSDA)

(Both SIM cards active, still can receive call when talking in another line)

Dimension

  • 5 x 77.2 x 3.9 – 10.9mm |  170g

Battery

  • 3,000mAh Li-Polymer

User Interface (UI)

  • Brand New ASUS ZenUI 2015 with over 1000+ software enhancements (What’s Next, ZenLink, ZenMotion, Quick Access, ASUS Splendid, Kids Mode, SnapView, One Hand Mode, Trend Micro Security, and many more)

Sensor

  • Accelerometer, Proximity, Ambient-light, Gyroscopic, Digital compass and Hall-effect sensors

Audio

  • Dual-Microphone with Noise Cancellation for best phone call quality
  • ASUS SonicMaster for better sound clarity and deeper bass
  • FM Receiver (Radio)
  • MP3, AAC, AAC+, eAAC+, WMA, MIDI, WAV, AC3, FLAC

Video

  • Playback MPEG-4 up to 1080p
  • Full HD Video recording 1080p at 30fps with video stabilization and one-touch still-capture facility
  • DivX, H.264, MPEG4, H.263, Xvid, 3gp

Service/Other Apps

  • PhotoCollage, PhotoEffects, MiniMovie, Google App, ASUS Sync, MyCloud, File Manager, MyLibrary, SuperNote
  • Themes (customize your ZenFone 2 theme from many different templates)
  • Blackberry Messenger (BBM) and WhatsApp Ready

Color

  • Osmium Black, Glamour Red, Ceramic White with Premium UV Coating

 

RM 749      Z3560 (1.8GHz) + 2GB Memory + 16GB Storage

 

ZE500CL

Screen

  • 0-inch Super Bright TFT LED Backlit FWVGA 1280×720, 294ppi, Super Anti-Scratch Glass with Anti-Finger Coating
  • Ultra-Sensitive touch panel with Glove Touch support
  • Screen-to-body ratio of 72%
  • ZenMotion support Touch and Motion gesture command (including tap tap to wake up or sleep)

Processor

  • Intel® Atom™ Multicore Processor Z2560 (1.6GHz) with Intel® Hyper-Threading Technology

Memory

  • 2 GB LPDDR2 RAM

Storage

  • 8GB + Free 5GB ASUS WebStorage for Lifetime

Camera

  • 8 MegaPixel Auto-Focus, Large Aperture f/2.0, 5-element lens, PixelMaster Camera for 400% Brighter Photo & Video (rear)
  • 2 MegaPixel (front)
  • Support Manual Mode (as in DSLR Camera)

Network

  • GSM / WCDMA Quad-Band for Worldwide Data Roaming (850 / 900 / 1900 / 2100MHz)
  • Dual Antenna for 3x Better Signal Reception
  • 3G DC-HSPA+ for fastest 3G Download speed up to 42Mbps
  • LTE Cat4 for download speed up to 150Mbps support

Wireless

  • 11 b/g/n, BT 4.0 with A2DP, Wi-Fi Direct
  • Super-Fast Wi-Fi Hotspot capability (Tethering)

Connectivity

  • Micro-USB, 3.5mm Audio jack
  • Micro-SD card support up to 64GB

Navigation

  • Dual Navigation (GPS, A-GPS) + GLONASS

Operating System

  • Latest Android™ 5.0 Lollipop

SIM Card

  • Single SIM: Micro SIM Connector

Dimension

  • 1mm x 71.9mm x 10.9mm ~ 3.9 mm (LxWxH) | 155g

Battery

  • 2500mAh – Irremovable

User Interface (UI)

  • Brand New ASUS ZenUI 2015 with over 1000+ software enhancements (What’s Next, ZenLink, ZenMotion, Quick Access, ASUS Splendid, Kids Mode, Snapview, One Hand Mode, Trend Micro™ Security, and many more))

Sensor

  • GPS, GLONASS & AGPS, Accelerator, E-Compass, Proximity, Light Sensor

Audio

  • Dual-Microphone with Noise Cancellation for best phone call quality
  • ASUS SonicMaster for better sound clarity and deeper bass
  • FM Receiver (Radio)
  • MP3, AAC, AAC+, eAAC+, WMA, MIDI, WAV, AC3, FLAC

Video

  • Playback MPEG-4 up to 1080p
  • Full HD Video recording 1080p at 30fps with video stabilization and one-touch still-capture facility
  • DivX, H.264, MPEG4, H.263, Xvid, 3gp

Service/Other Apps

  • PhotoCollage, PhotoEffects, MiniMovie, Google App, ASUS Sync, MyCloud, File Manager, MyLibrary, SuperNote
  • Themes (customize your ZenFone 2 theme from many different templates)
  • Blackberry Messenger (BBM) and WhatsApp Ready

Color

  • Osmium Black, Glamour Red, Ceramic White with Premium UV Coating

Note

For Camera features , ZenFone 2 (ZE500CL) only supports functions below,

– Low-Light mode, HDR mode, Zero shutter lag, Time Rewind, Depth of Field, MiniMovie, ZenCircle

 

RM 599      Z2560 (1.6GHz) + 2GB Memory + 8GB Storage

 

 

 


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