BEATS  newest addition line-up was previewed to local artists and media at Grand Residence Room, Grand Hyatt KL Hotel. All product distribute by official product distributors Hwee Seng Electronics for Malaysia market.

Beats Executive

Finally… a pair of headphones befitting of a high-flying executive. Wherever the user is, be it the boardroom or the tarmac, Beats Executive delivers crystal clear highs, crisp trebles, thumping bass and sonically true mids. Its active noise cancellation function is powerful enough to reduce a jet engine to a soft whisper so a superior listening experience can be had even when one is 30,000 feet above ground!

Lightweight, comfortable to wear and convenient to use —it folds flat for easy packing— Beats Executive is the quintessential travel accessory for the busy executive. It boasts a slick, metallic look that goes well with formal wear. The ear pads are pillow-like, so having them on for long periods of time or during long haul flights will not cause any discomfort.

Also included are two detachable audio cables —one is equipped with a built-in microphone and remote for mobile phones.

Beats Executive comes in black and white.

Beats Executive is retailing at RM1,200. It is available now at all major authorized dealers.

UrBeats

MeetUrBeats, the newest addition to Dr. Dre’s line-up. Blending great sound with durability, the earphones boast superior bass-heavy frequency response while providing the best protection against wear and tear. The precision-machined single-billet metal housing prevents vibrations and interferences, giving users the ultimate listening experience. Expect deep bass, soaring highs and clear midrange sounds!

Dr. Dre’s trademark red, linguini-like cable makes a return in the design. urBeats is available in both black and white colours. Its lightweight design makes it the ideal earphones for use during exercise, travelling and just about any daily routines. The earphones also come with a built-in microphone and remote for easy switching between songs and making a call.

UrBeats comes in black and white, both with red cables.

UrBeats is available at major departmental chain stores and headphones specialist stores. It is retailing at RM400.00.

Pill Dude

• Adds a little attitude into your music and offers support to the Beats Pill speakers.
• Simply slot your Beats Pill into it’s mouth and enjoy your music!
• Offers direct access to audio and charging ports at the back.
• Each pill character comes with a different expression.
• Arms and head are moveable.
• Retailing at RM200.00

Beats Pill 2.0

• An improved version of the 2013 Beats Pill.
• Provides up to 7-hours of use on a single charge.
• Offers new features that have the ability to amplify or stereo your music and accessory charging.
• Create instant connection by tapping two Pills to play the same song; tapping them twice enables stereo function.
• Bluetooth 2.1 technology and NFC capability allows wireless connection up to 30 feet.
• Size is portable and easy for use on the go, yet sound is powerful and loud.
• Retailing at RM790.00

o   Available in Red, Black, White, Silver, Blue and Nicki Pink.

• Available at all major authorized dealers.

Pill Sleeve

• A protective silicone cover to defend the speaker against damage.
• Front cover can be removed to enjoy your music whilst still offering protection for your pill.
• The design allows access ports and buttons to be accessible for connecting and charging.
• Comes with aluminum ring to attach the sleeve to a carabiner for portability.
• Retailing at RM140.00

• Available at all major authorized dealers.

Beats Wireless

• Enables easy listening, free from wires up to 30 feet away.
• Provides longer battery life of up to 10-hours fully charged.
• Control buttons are available on the earcup to provide switching of tracks, and answering of phone calls without having to pull out your music player or phone.
• Easy charging available with any USB port.
• Expect sound as clear and powerful as any other wired headphones.
• Retailing at RM1,100.00

o   Available in Black, White, Red, Blue and Silver

• Available at all major authorized dealers.

Beats Studio Wireless

• New Beats Studio now comes in wireless model.
• Features Adaptive Noise Cancelation (ANC) for minimal noise distractions.
• Ergonomic design maximizes comfort for extended listening sessions.
• Bluetooth connectivity goes up to 30 feet away for easy listening on the go.
• Provides long battery life of up to 12-hours on wireless use and up to 20 hours when plugged into music device.
• Control buttons are available on the ear cup to provide switching of tracks, and answering of phone calls without having to pull out your music player or phone.
• Retailing at RM1460.00

• Available at all major authorized dealers.

Beats Studio 2.0 (new)

• New and improved Beats Studio 2.0 ensures a more engaging music experience.
• Ergonomic design maximizes comfort for extended listening sessions.
• Includes overstuffed faux leather ear cups for long periods of usage with ultimate comfort.
• Also includes ControlTalk function with mic to take calls on the go and to control music tracks on your music device.
• Features Adaptive Noise Canceling (ANC) for minimal noise distractions.
• Auto on/off function helps to conserve battery power.
• Retailing at RM1,200.00

o   Available in Red, Black, White and Blue

• Available at all major authorized dealers.

Beats   Solo®   HD

• Now comes ina matte finish that is sleek and stylish.
• Soft leather earcups and adjustable headband enabling long hours of comfortable listening.
• Advanced driver technology built forrobust sound.
• 2 speakers per can for high-definition sounds of clear highs and booming lows.
• Built-in            microphone with 3-button remote to receive hands-free phone calls, skip  songs and adjust the volume without hassle.
• Folding designallows  for portability and easy storage.
• Retailing at RM790.

o   Available in Blue, Magenta, Purple, Green, Light Blue, Mint, Red, Black and White

• Available at all major authorized dealers.