(SEMASA) Boon Siew Honda Partners with MARA to Elevate Technical Education in Automotive Sector

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Melaka, 28th September 2024 – Boon Siew Honda Sdn. Bhd. (Boon Siew Honda) proudly formalized a Memorandum of Understanding (MoU) with Majlis Amanah Rakyat (MARA) yesterday at the Ekspo Institusi Pendidikan TVET@KKDW 2024, held at the Melaka International Trade Centre (MITC). The ceremony was officiated by the Deputy Prime Minister and Minister of Rural and Regional Development, YAB Dato’ Seri Dr. Ahmad Zahid Hamidi.

This strategic collaboration between Boon Siew Honda and MARA reflects a shared commitment to advancing technical and vocational education and training (TVET), particularly in the motoring and automotive industries. With a focus on creating a skilled workforce, the initiative is set to benefit both the broader community and Honda customers by empowering students with practical expertise that aligns with industry demands.

As part of the MoU, Boon Siew Honda will engage in a three-year program with Kolej Kemahiran Tinggi MARA Masjid Tanah, Melaka. The scope of this partnership includes the following key areas:

Comprehensive Training Programs

Students will participate in courses that merge both theoretical knowledge and practical skills that includes the curriculum provided by Boon Siew Honda. Subjects will cover major areas in the automotive and motoring industry in which for motoring, Boon Siew Honda will apply its syllabus that will prepare graduates for real-world industry challenges.

Holistic Development of Graduates

The initiative aims to equip students with diverse skill sets, making them versatile professionals ready to serve in various sectors of the automotive industry. Graduates will emerge as highly competent individuals with a deep understanding of the latest technologies and tools provided by Boon Siew Honda. Experienced Trainers

Lecturers and trainers will be supported by Boon Siew Honda, receiving specialized product training, ensuring they are proficient in delivering industry-relevant education to the students.

Real-World Learning Environment

To bridge the gap between classroom learning and industry application, Boon Siew Honda will enhance and equip the Automotive Technology Centre (ATC) at Kolej Kemahiran Tinggi MARA Masjid Tanah, Melaka to simulate real industry conditions, allowing students to experience hands-on learning.

Industry Placement Opportunities

As part of their development, graduates will take part in a six-month industrial training with Boon Siew Honda. This placement will further hone their skills through real-life exposure to the operational environment that covers technical skills, warranty claims, customer service and more.

Mitsuharu Funase, Managing Director and Chief Executive Officer of Boon Siew Honda, expressed, “This partnership with MARA symbolizes our ongoing commitment to fostering the growth of the next generation of skilled professionals in the motoring sector. Our goal is to ensure that every interaction with our customers, particularly in areas related to services and maintenance, is supported by well-trained, capable team members. We look forward to the impact that this program will have, not only on the students but also on the communities they will serve.”

The partnership marks the beginning of a long-term vision shared by both Boon Siew Honda and MARA to advance education in the automotive industry, creating sustainable career paths for young Malaysians and encouraging motoring as a viable field of study. Boon Siew Honda is confident that this synergy will further elevate the standards of technical education and contribute positively to Malaysia’s growing automotive landscape.

For more information, please visit www.boonsiewhonda.com.my.


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