Kuala Lumpur, 4 April 2016 – Leading electrical, IT and furniture retailer, Courts Malaysia is proud to announce the entry of the World’s No.1 sports retailer, Decathlon, into Malaysia with the opening of its first retail store at the Courts Megastore in Sri Damansara on 26th May 2016.
The French retailer’s flagship store will cover some 27,000 square feet of the Megastore’s lower ground, which includes testing zones for cycling, hiking, fitness, running, golf, scooter, skateboarding etc. among other products like diving, surfing, swimming etc. for customers to try before buying.
According to Mr. Curtis Tobal, Country CEO of Courts Malaysia, Decathlon’s tenancy is in line with Courts’ plans and concept to transform its Sri Damansara premise into a Megamall, which houses a Courts Megastore and other tenants showcasing a range of goods and experiences. This one-stop retail entertainment centre is the first for the brand in Malaysia and aims to provide more value and variety for customers. While Decathlon is the first to open its doors at Sri Damansara, Courts is looking to expand its mix of tenants to include other retail, food and beverage outlets in the near future.
“We are very happy to have Decathlon as one of our first anchor tenants at our Sri Damansara Megastore. As we are looking to continuously improve and enhance our store offerings, we believe they will be able to complement our product offerings at Courts, providing value- and time-conscious customers who are seeking aspirational home and lifestyle essentials a holistic shopping experience,” said Mr. Tobal.
More than 95,000 apparels, equipment and footwear products – from tennis rackets to scuba-diving equipment – will be available at the store. These products will cover 60 types of sports and will be sold under the company’s 21 home brands, such as its hiking brand, Quechua and its water sports brand, Tribord.
“At Decathlon, we place innovation at the heart of our activities, as we stress the importance of every aspect of our retail initiatives, from research to conception, production to logistics. Like Courts, our commitment is to provide the best customer service, value and products at the lowest possible prices. Our shared brand beliefs and values is why we have chosen to set up our business here at their store,” said Mr. Tom Meng, Country CEO of Decathlon.
“Since 2013, Malaysians have been supporting us via our e-commerce site. Our physical store is an important part of our omni-channel strategy to better interact and serve our customers,” he added.
Decathlon has been on a growth streak, averaging 100 store openings yearly with over 103 stores opened in 2014 alone. It has over 21 unique house-brands in its stable and last year, has sold over 1 billion units of its products – all of which are designed in France. At present, Decathlon has over 1,000 stores and more than 70,000 employees in over 25 nations around the world. It launched its flagship stores in Southeast Asia earlier this year, opening 2 stores in Singapore and 9 stores in Thailand.
