Kuala Lumpur, August 28, 2015 – honor today introduced the European version of its flagship honor 7 smartphone. The fully-metallic device, which is aimed at digital natives, is purpose-built for single-handed use and includes a host of innovate smart functions and multimedia capabilities operated through its dedicated smart button and gesture-enabled fingerprint reader.
Speaking at the product’s launch event in London this afternoon, George Zhao, president of honor, said: “The honor 7 embodies our philosophy and mission to enable superior mobile internet experiences for the internet generation and era. The device’s precise dimensions and metallic finish offer an optimal form-factor and premium feel, while its smart and multimedia capabilities inspire action and creativity.”
Zhao also spoke to honor’s first-half results for 2015 at the event, citing a revenue figure of US$2.63 billion. He attributed the successes to honor’s steady technological investments, specific targeting of digital natives, and use of strategic partnerships to enhance mobile Internet experiences. As a pioneer brand, honor will keep and continue to invest in key markets such as India, Russia, France and the United Kingdom.
Among all the success factors Zhao cited, he regards partnership as the most important. The companies honor strive to create alliances with, he said, are not restricted to sales channels, but rather cover all interests of digital natives, including entertainment and on-demand services.
Through these far-reaching partnerships, honor remains committed to strengthening its ecosystem and reaffirming its position as a global pioneer committed to providing users with seamless mobile-internet experiences that enable them to unleash their creativity.
“The honor 7 clearly showcases our commitment and capability,” Zhao said. “It’s now up to us to take the mobile Internet experiences it enables to new heights with partners in Europe that share in our vision.”
In line with this pursuit, honor will also continue to seek feedback from its customers, which it will factor in in the development of future products.
Further adding to its commitment to customers, honor will provide a special warranty offer for purchasers of the honor 7 in Western Europe. The offer, dubbed the 3+3 VIP Warranty Package, comprises a three-year device warranty and three-month screen warranty and will be made available on all honor 7 purchases in designated countries the device before October 31, 2015.
Solid metallic build with ergonomic single-handed design
The honor 7’s fully metallic body is air-brushed with a ceramic coating, offering an unmistakably premium finish. The device’s ergonomic 5.2-inch encasing and carefully positioned buttons and sensors meanwhile allows for ergonomic single-handed operation like never before.
Smarter fingerprint technology that speaks to users’ needs
The honor 7’s frame-free metallic fingerprint reader allows for rapid 360-degree fingerprint authentication from various angles and even boasts a self-learning capability that allows scanning accuracy to be enhanced through the subtle re-recording of registered fingerprints during use. The reader also supports intuitive gesture control that enables users to do everything from answer calls to take photos.
Performance capabilities and tuning for the constantly connected
Powered by the ever-intelligent HiSilicon octa-core Kirin 935 processor with its A53 and punchy 3GB RAM and 16GB ROM offering, the honor 7 has the muscle to offer consistently smooth performance. Its L-shaped circuit board meanwhile eliminates the possibility of overheating.
And when it comes to connectivity, Huawei’s Signal+ technology and a smart dual-antenna design allows for the networks with stronger signals to be found at 80-times the average speed of similar devices.
Coupled with a long-lasting 3,100mAh battery, which offers exceptional standby and use times as well as reverse and quick-charging capabilities, the honor 7 is the ideal companion for the always-on and -active.
Multimedia might to unleash your inner creative
The honor 7’s superior multimedia capabilities are facilitated in part by its 20 MP rear-facing camera, which is powered by a Sony IMX 230 sensor and honor’s PDAF fast-focusing technology that allows its f/2.0-aperture lens to capture strikingly vivid low-light-condition images in as little as 0.1 seconds. The 8MP front-facing camera meanwhile offers a wide-angle f/2.4 aperture lens and built-in LED flash. Complimented by the honor 7’s image enhancement capabilities and panorama feature, it’s the perfect selfie or groufie tool.
For the creatively inclined the honor 7 offers a host of personalized filters, while its Good Food mode makes taking professional-grade meal shots a breeze. The device is also equipped with a revolutionary light-painting capability through which users can construct vibrant artistic images.
Intuitive design and smart functionality
Built to redefine mobile Internet experiences, the honor 7 offers exceptional smart capabilities aided in part by its smart key, an additional button placed on the left-side of the device that can be used for snappy Google searches on-the-go. The equally well placed fingerprint reader on the back of the device meanwhile also functions as a camera trigger, enabling users to take selfies without having to reorient the honor 7.
For added convenience, the honor features more voice capabilities, such as the ability to be woken up with a designated command, like “Dear honor”. Follow that up with a “where are you” and the device will call you to you indicate its location.
The honor 7 also makes taking screenshots easier with its knuckle-tap feature, through which users need only tap on the screen twice with their knuckles for an instant full-screen capture.
Availability and Accessories
The honor 7 will be available in two colors, Mystery Gray and Fantasy Silver. Its price and date of release in Malaysia will be announced soon.
