HTC, pioneer of smartphone innovation and award-winning design, is launching The All New HTC One (M8), featuring an intricate metal finishing, a first in the world Duo Camera and ground-breaking features.
HTC One (M8)
HTC, a global leader in innovation and design, today unveiled the highly anticipated new HTC One (M8), the ultimate evolution of the award-winning HTC One (M7). Launching in Gunmetal Gray[1] with the all-new HTC Sense™ 6, the new HTC One (M8), boasts a high quality metal unibody with a Smart Sensor Hub that anticipates your needs and uses Motion Launch™ controls to make everyday tasks easier. New Duo Camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound™ again sets new standards for audio quality on a smartphone.
“We continually bring innovation into our products,” said Jack Yang, President of HTC South Asia. “We wanted to build a premium quality smartphone that delivers a whole new user experience for our consumers, from materials to new innovative features, I believe we have succeeded with the new HTC One (M8).”
Beautifully designed inside and out
Achieving another breakthrough in design and quality with the new HTC One (M8), the phone’s body has been re-crafted to create an even more stunning yet approachable look. The beautiful, durable, high quality metal unibody flows right up to the 5-inch, full HD (1080p) display, tapering to thinner edges, with softer curves for a smooth, more natural grip.
Supported by the Qualcomm™ Snapdragon® 801 processor with 2.5 GHz quad-core Krait CPUs and fully integrated 4G LTE, and running Android 4.4, KitKat, the latest version of the Android OS, the new HTC One (M8) features the all-new HTC Sense™ 6, available on the device and as an upgrade from the Google Play store[2]. Completely redesigned with a cleaner, more striking visual style, HTC Sense™ 6 features bold, customisable colour themes and delivers a more intuitive, personalised user experience.
A leap forward in smartphone imaging
The new HTC One (M8) brings a totally different dimension to mobile imaging by combining the world’s first smartphone with a Duo Camera that features HTC’s innovative HTC UltraPixel™ module, a dual colour flash and full 1080p HD video recording, producing incredible images in all lighting conditions and rich, high-quality video. A 5-MP wide-angle front facing camera also captures superior selfies with ease.
The Duo Camera boasts a depth sensor in addition to the main HTC UltraPixel™ module, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.
Instantly create professional-looking portraits by altering the focus of your image after the photo has been taken with UFocus™ or make your subject stand out in a more surprising way by altering the background with creative effects using Foregrounder. You can also give your best shots a seasonal flavour using the Seasons animations. Copy & Paste[3] lets you place your family and friends in a different photo entirely, while Dimension Plus™ presents a unique perspective on your photos by letting you view your image from a different angle by simply tilting the screen.
The advanced camera technology also works behind-the-scenes capturing images right from launch, so that when the shutter is activated, the sharpest possible image is instantly displayed. The camera autofocus operates at a speed of 300mseconds, producing beautifully crisp images of split-second action and when the flash is required, the intelligent LED Dual Flash automatically selects the exact colour tone and light intensity for more natural skin tones and a professional-looking shot.
With so much scope to create exciting imagery, Gallery organisation has also been a priority for the designers of HTC Sense™, who have introduced Image match, a visual search tool that intuitively moves all the photos containing a particular subject into one album.
Finally the new HTC One (M8) has also integrated Slow Motion mode, which lets you shoot HD slo-mo video and then edit that video so you can slow down the action at the part you want – perfect for adding drama or for highlighting a moment.
Zoe™in the cloud
In 2014, Zoe™ will evolve into a cloud-based service. Upload Zoe Videos for all to see, and invite friends to add their own photos, videos and music to share incredible highlight reels of classic moments.The new Zoe app will be available for download through Google Play in the summer.
Motion Launch™ – convenient gesture controlled shortcuts
With the introduction of HTC Sense™ 6, the new HTC One (M8) boasts capabilities that give the product a sixth sense. For example, Motion Launch™ is immediately able to detect its position and movement, thanks to built-in motion sensors that allow you to interact with the phone without turning on the screen.A simple swipe will activate the device, Auto Answer allows you to answer a call by putting the phone to your ear without touching the screen – a handy tool if the phone rings when you are digging the garden or washing the dishes – and a double tap turns the lock screen on and off.
HTC Dot View™ case – protect your phone with retro flair
Taking that sixth sense functionality one step further you can extend Motion Launch™ by double tapping the dot view case, in addition to checking the time, weather, new texts, emails and calls – without touching or revealing the screen.
An outstanding phone deserves a case that protects and extends its innovative design and industry-leading functionality. Optimised by HTC Sense™ 6, the new HTC Dot View™ phone case protects the screen, whilst displaying notifications and interactions in a retro, dot-matrix style.
Extreme Power Saving Mode – extra standby time at no extra cost
The innovation doesn’t end there, as we are also changing how people use their phone battery. With the original HTC One (M7), HTC optimised power consumption so that you could get the most out of your phone. The new HTC One (M8) takes this to a whole new level making the battery power last 40% longer. Whilst normal power saving mode delivers a great experience, we have also included an Extreme power saving mode that makes your battery last even longer. Fully charged it will deliver 14 days’ worth of battery power, whilst still allowing you to receive calls, texts and emails – perfect for when you are travelling. Activated either manually or automatically, it delivers 60 hours of extra standby time at 20% power, 30 hours at 10% power and 15 hours at 5% power so, whether you are out late at night or hiking in the mountains, you never have to worry about running out of battery again.
HTC BoomSound™ gets bigger
The new HTC One (M8) again takes the smartphone audio experience to new heights. The latest HTC BoomSound™ technology creates an immersive, powerful, crystal-clear sound with rich tones from bass through to treble. Delivering sound that is 25% louderthan the HTC One (M7), without compromising quality, the new HTC One (M8) has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly high definition experience.
HTC BlinkFeed™ – Your news direct to your home screen
HTC BlinkFeed™ is now more intuitive, with continuous scrolling for a fluid browsing experience, adaptable tiles and a new layout that presents articles in a clean, easy-to-read way. With the introduction of a new SDK that allows partners to integrate their own content, users can more easily find and subscribe to new media sources, in addition to instantly creating custom feeds on any topic. So whether you are into sports, movies or shopping, this feature ensures that that you will get the information most relevant to you. With News Bundles that bring all articles and tweets on the same topic together for easy reading and over 1000+ content partners now clearly categorised on one page, following the most interesting news couldn’t be simpler[4].
Fitness at a glance
With the new HTC One (M8), you can get healthier and stay motivated by combining its power-saving sensor hub with the preloaded Fitbit® app.[5] Alternatively, use the phone in conjunction with one of Fitbit’s range of trackers[6] to access advanced features such as sleep tracking and smart alarm or to capture data when exercising without your phone. Set your fitness goals and see your achievements brought straight to your HTC BlinkFeed™ home screen with no additional effort. Fitbit is the top downloaded app for connected fitness devices on the Google Play store.
HTC Sense™TV
The only remote you need on the new HTC One (M8) has been redesigned to provide an interactive second screen. You can follow the conversation about the programme online with integrated official Facebook and Twitter streams along with all the latest fan commentary from your social circles. HTC Sense™ TV now also brings live sports statistics for the 10 most popular sports in the world, with sports fans now able to access the latest scores, match statistics and live updates from unmissable games while they watch another game on the main TV screen.
Availability
The HTC One (M8) will be available in Gunmetal Gray and Glacial Silver at a retail recommended price of RM2,399 exclusively under Maxis and HTC authorised resellers, and will be rolled out from today onwards.
[1] Other available colours at launch are Glacial Silver.
[2] Certain Sense™ 6 experiences will be made available via an upgrade on the Google Play store in the coming weeks
[3] The Copy and Paste feature will be available to download from the Google Play Store soon
[4]Following its popularity with HTC users, HTC will now make HTC BlinkFeed available to other Android devices, launching on the Google Play store soon.
[5] The Fitbit app is only pre-loaded in certain countries. Please speak to the local market for verification. It is available to download from the Google Play store and tracks your steps / monitors your activity
[6]Sold separately
HTC DESIRE 816
HTC, a global leader in mobile innovation and design, has today unveiled the first model in its ambitious 2014 mid-range portfolio. The HTC Desire™ 816 distils elements of the internationally-acclaimed design DNA of HTC’s flagship HTC One® family, with a vibrant, modern colour palate and quality materials that give the HTC Desire range its own familiar, yet distinctive flavour. Demonstrating HTC’s obsessive focus on incredible design, both inside and out, the HTC Desire 816 packs an advanced feature set that makes it one of the best value smartphones ever introduced by HTC.
“Since the announcement at MWC, we have received rave reviews of the HTC Desire 816,” said Jack Yang, President of HTC South Asia, “The new design elements, high specifications and a top of the range 5MP front facing camera makes this the perfect smartphone for consumers looking for an affordable performance smartphone.”
Beautifully designed, powerful performance
The first edition of the new-look HTC Desire family comes fully loaded with HTC’s iconic dual-frontal speakers and HTC BoomSound™ for incredible audio quality, while HTC BlinkFeed™ keeps users up-to-date with the latest news and social updates on the spacious 5.5 inch screen. Two powerful cameras make the HTC Desire 816 ideal for photography lovers. A 13MP rear-facing camera complete with HTC Zoe™ and automatic highlight videos, as well as a 5MP front-facing camera, make it the perfect device for capturing both the perfect selfie and stunning landscapes in amazing quality.
Powered by a quad-core, 1.6 GHz processor and offering 4G LTE connectivity, the new HTC Desire model offers world-class speed and power and is fully-equipped to keep pace with the most active lifestyles, whether browsing, gaming or switching between multiple apps.
Availability
The new HTC Desire 816 will be available in Vanilla White & Glossy Blue at a retail recommended price of RM1,199 across Malaysia in late May exclusive under Maxis & HTC authorised resellers. For more information visit www.htc.com.
HTC DESIRE 610
HTC, a global leader in mobile innovation and design, has today unveiled the HTC Desire 610. A compact entertainment hub, this vibrant phone comes packed with a host of features for an incredible mobile audio and visual experience, including a stunning 4.7” screen, HTC BlinkFeed and HTC’s industry-leading sound property, HTC BoomSound.
“As we continually expand our product portfolio, we are excited with the HTC Desire 610,” said Jack Yang, President of HTC South Asia, “This product marks the beginnings of HTC’s affordable performance smartphone series. With good design and high specifications, we want to redefine and excite our consumers with the new HTC Desire 610.”
Beautifully designed, powerful performance
The HTC Desire 610 is powered by a quad-core processor and 4G LTE connectivity that keeps you going whether you are viewing a live stream of personalised news, updates and stories to your HTC BlinkFeed home screen, watching videos or browsing the internet. The all-round multimedia experience is completed with advanced photo editing capabilities and automatic highlight videos that will enable you to share and show-off your photos and videos in amazing quality.
Availability
The new HTC Desire 610 will be available in Vanilla White and Glossy Blue at a retail recommended price of RM999 across Malaysia in late May from HTC authorised resellers. For more information visit www.htc.com.
