Petaling Jaya, 20 October 2016 – KidZania Kuala Lumpur, the award-winning indoor themed learning centre, announces Fipper Marketing Sdn Bhd as the newest member of its circle of forward thinking industry partners.
Supporting KidZania Kuala Lumpur’s unique approach to inculcating life skills learning in children, the partnership with Fipper will see the addition of the ‘Fipper Slipper Workshop’ to KidZania’s child-friendly cityscape. The establishment will enable children to participate in a fresh variety of profession based role-play activities designed to expose them to product design and basic innovation.
At the Fipper establishment, children will be able to experience the work of a Slipper Maker and Retail Manager. The former role will educate children on the basic construction of slippers and instances where materials and tools can be used to improve the product, while those in the role of the latter will experience the importance of attentiveness and product knowledge in servicing and managing customers.
“At KidZania Kuala Lumpur, we are dedicated to our ‘Learn Life Today’ value proposition, which places emphasis on life skills development in children. With the establishment of Fipper within KidZania Kuala Lumpur, we are thrilled to be able to present to kids the opportunity to view innovation, not simply as the development of an entirely new product; but innovation as the recreation of novelty in everyday items,” said Susanah Abdul Rani, Governor of KidZania Kuala Lumpur and Singapore who commemorated the event with the symbolic presentation of ‘keys’ to the city to its new partner.
“One myth about innovation is that it is all about new products. That is not necessarily so, and the success of Fipper Slippers is a testament to that. We’ve taken the everyday slipper and modernised it to be relevant to current trends and needs. I am confident that the establishment of Fipper Slipper Workshop in Kidzania Kuala Lumpur, will provide the platform to educate the young generation about the importance of innovative thinking and the possibilities of the future,” said Danny Goh, Director of Fipper Marketing Sdn Bhd.
Incorporated in 2008, Malaysian brand Fipper, has established itself as an industry leader in the rubber slipper business with outlets located across Malaysia, Australia, Indonesia, Hong Kong, Singapore, Mauritius, Cambodia, Vietnam, Europe and USA. Fipper sets itself apart from other slipper manufacturers by focusing efforts in the design and innovation of its products, producing highly popular slippers that are not only trendy but environmentally responsible. All Fipper products are biodegradable, anti-bacterial, BPA Free.
KidZania Kuala Lumpur offers over 100 profession related role-playing activities spread across 60 various city establishments that encourage children to practice adaptive and positive behavior that will help to groom them to handle the demands and challenges of everyday life. KidZania Kuala Lumpur is also an official co-curricular partner to the Malaysian Ministry of Education.
For more information, visit www.kidzania.com.my or call the KidZania CareLine at 1300 88 KIDZ (5439) or get connected with KidZania on Facebook at facebook.com/KidZaniaKualaLumpur.
