PETALING JAYA, 2 JANUARY 2018 – In March 2017, Nestlé (Malaysia) Berhad joined forces with Shopee Malaysia as part of its continuous expansion into the e-commerce space. The leader in Nutrition, Health and Wellness opened their flagship store on Shopee to cater to the demands of Malaysians who prefer to shop online and this has opened up new growth opportunities for the company.
Within a year, Nestlé’s sales on Shopee doubled and this signals an increasing acceptance for online grocery shopping. During key campaign periods when discounts and promotions were too good to be missed, Malaysian consumers would stock up on their favourite Nestlé products. By participating in all Shopee campaigns, big and small, Nestlé was able to reach new segments of consumers and build a base of loyal online shoppers.
The solid performance placed Nestlé on the top of the grocery category on Shopee and led to the Group’s win as the Seller of the Year at the Shopee Seller Awards 2018.
“We are very proud to be one of the first adopters of e-commerce amongst the food and beverage players in Malaysia. Our progressive business approach is a demonstration of our foresight and versatility in embracing technology to enable healthier and happier lives for Malaysian individuals and families. In addition to the discounts and promotions, we always keep our store interesting for customers with special bundle deals and new product launches. This strategy, in addition to the free shipping programme Shopee offers, are well received by customers as seen through the recurring purchases made on their favourite Nestlé products,” said Joshua Zhu, Head of E-commerce & NDG, Nestlé MYSG.
“2018 was a record-breaking year for Nestlé with many of their products becoming best-sellers on Shopee. This is not surprising as brands like MILO, KITKAT, MAGGI and NESCAFE are trusted household names enjoyed by Malaysians for more than a century. Our partnership with Nestlé is a concerted effort on our part to provide Malaysians with what they truly want. The wide assortment of products and their constant innovation in nutrition and flavours put them ahead as we see customers coming back for more of their favourite Nestlé products time and again. It also helps that Nestlé is a progressive brand, one very open to ideas. We welcome their approach and are confident that 2019 will be a bigger and better year for both Nestlé and Shopee”, said Tan Ming Kit, Category Manager, Shopee Malaysia.
Something for everyone and even their pets
One of the key factors for sellers to succeed online is to offer a wide range of products. Today Nestlé has more than 700 unique products available on the e-commerce platform including MILO, MAGGI, NESCAFE, LACTOGROW & KITKAT catering to consumers of every age group. Besides increasing the number of brands on the platform, Nestlé also introduced several new product range under some of its brands as it continues to innovate to feed the demand of the local market. Paying tribute to the classic Malaysian drink, KITKAT produced a teh tarik-flavoured chocolate treat called KitKat Duo Milk Tea, or better known as KITKAT Teh Tarik. The MAGGI brand too saw a new addition to the family – the MAGGI Pedas Giler Perencah Ayam Bakar that saw an overwhelming response online.
Adding to the mix is PURINA, Nestlé’s pet care line which boasts to have unsurpassed nutrition and quality pet food, snacks and cat litter products.
Strategic Alliances and Involvement: Online and Offline
For an all-encompassing exposure to its consumers, the duo teamed up on multiple occasions to run on ground roadshows together. Some of the more notable ones include the very successful 3-day Pinkfong & BABY SHARK mini concert in 1Utama where the Nestlé Pinkfong & Baby Shark Ice Lolly was sold, as well as during the launch of PURINA’s new product line in Sunway Nexus.
“These offline events are important as we take the opportunity to engage with our consumers on a deeper and more meaningful level to find out their likings and feedback. It is also at these events that Shopee gives out vouchers to encourage our consumers to make their next purchases from the comfort of their homes. Now as we wrap up 2018, we are ready to harness the opportunities the new year presents. We have no qualms that the Nestlé E-commerce division is poised for greater growth given our current track record and solid working relationship with Shopee,” concluded Zhu.
To shop for your favourite Nestlé products, visit https://shopee.com.my/nestleofficialstore.
