(Kuala Lumpur, 3rd March) Global sports brand PUMA recently launched the latest PUMA evoPOWER 1.3 football boots and surprised customers with a unique opportunity to learn about the new boots directly from professional footballers posing as salespersons at their outlet in Suria KLCC.
Malaysian football players, Khairul Fahmi Che Mat and Razman Roslan were seen wearing matching PUMA outfits complete with staff IDs whilst attending to customers’ queries about the latest football boots.
Apart from giving first-hand insights and tips about the new product’s unique features, the players also took part in a series of playful pranks and hilarious interactions with unsuspecting customers and they were all captured by hidden cameras set up in the store.
What started as a hidden-cam prank initiative soon set the outlet abuzz as it gained more attention as shoppers began gathering outside the store to snap pictures, request for selfies and autographs from the players.
Shopper Jay Boh, 14 mentioned that he could not recognise the players at first sight and thought they were just regular salesmen. “At first, I did not notice that they were both football players. Only after seeing a few of the shoppers requesting for selfies with them that I realised it was indeed Khairul Fahmi and Razman Roslan who were the salesmen at the store” he said.
Khairul Fahmi Che Mat or Apek as he is fondly known among local football fans mentioned that he was really happy to be a part of the activity as it gave him an opportunity to get closer to local football fans in such a way. “I had a great experience today. An activity like this gives me the chance to meet the fans directly and it was done in such a unique way. It was just wonderful to be here with them!” he said.
Newly-signed Selangor defender Razman Roslan was also equally excited about the idea of interacting with the fans as a salesperson and immediately agreed to take part in the event. “This is the first time I am doing something like this for a football boot launch event and I’m really glad PUMA gave me this opportunity to have fun and interact with local football fans,” Razman said.
Speaking of his love for PUMA’s Power silo boots, Razman mentioned that the new colour will definitely catch a lot of attention on the pitch. “The striking yellow-blue combo of the latest evoPOWER 1.3 is really attractive and I also like the GripTex concept of the boots as it gives me increased ball control in all weather conditions,” he said.
Kelantan FA goalkeeper, Khairul Fahmi Che Mat feels that the Adap-Lite technology which allows the foot to bend in a way that mimics a barefoot kicking motion is indeed very helpful for his performance.
“Being a goalkeeper, long and powerful goal kicks are an important part of my game. The barefoot kicking concept of this boots allows me to put more power behind my shots and adds stability to my shooting position,” he said.
Fans can now relive the best moments from the day as the official video capturing all the fun and frolics Khairul Fahmi and Razman Roslan had with the fans is now out on PUMA’s official YouTube page. It can be watched via this link: https://youtu.be/_AWBji04BUA
The evoPOWER 1.3, which is the third generation of PUMA’s Power silo, is worn internationally by the likes of Mario Balotelli, Cesc Fabregas and Yaya Toure. It is now available for purchase in all PUMA stores nationwide.
